Convenience Turns Visitors into Clients
Our internet marketing firm focuses primarily on helping legal and medical service professionals, and most of them know that everyone who visits a website is in some stage of the buying cycle. Once the traffic is there, the challenge that everyone faces is to bring visitors from the web to the ultimate stage of the buying cycle, when the visitor “buys” your service by contacting you. One of the most effective additions that can be made to a website, in the interest of moving visitors through the buying cycle, is a mini-contact form.
By and large, websites have the same structure: a home page, internal pages, and a contact page. The psychology of most people surfing the web is that clicking to the contact page implies commitment. The visitor might be your ideal client, but will not take the next step because of that perceived obligation.
Visitors are much more likely to fill out a mini-contact form because there is less perceived commitment made by filling it out. These small forms ask only for the visitor’s name, email address, and a question or comment. By adding a mini-contact form to every page of your website, you give a visitor easy access to a means of contacting you that, in the eyes of the visitor, is inconsequential. The convenience of having the form on every page is crucial because it removes the delay, after the decision is made to buy, of finding the contact page and filling out a lengthy form. The visitor can casually fill in their information, and you have a lead from your website that you might not otherwise have captured.
Of course, the follow-up on these leads is key. Any email from your website can be extremely valuable, but if the lead isn’t followed up on in the first 24 hours or less, the lead grows cold very quickly. The visitor may not even remember contacting you, be it through a mini-contact form or the main contact page.
Implementing a mini-contact form on every page of your website shouldn’t cost much, and will likely yield a great return in terms of an increased number of emails from your site.
Jonathan Fashbaugh
Legal and Medical Web Marketing
http://www.Page1Solutions.com
Our internet marketing firm focuses primarily on helping legal and medical service professionals, and most of them know that everyone who visits a website is in some stage of the buying cycle. Once the traffic is there, the challenge that everyone faces is to bring visitors from the web to the ultimate stage of the buying cycle, when the visitor “buys” your service by contacting you. One of the most effective additions that can be made to a website, in the interest of moving visitors through the buying cycle, is a mini-contact form.
By and large, websites have the same structure: a home page, internal pages, and a contact page. The psychology of most people surfing the web is that clicking to the contact page implies commitment. The visitor might be your ideal client, but will not take the next step because of that perceived obligation.
Visitors are much more likely to fill out a mini-contact form because there is less perceived commitment made by filling it out. These small forms ask only for the visitor’s name, email address, and a question or comment. By adding a mini-contact form to every page of your website, you give a visitor easy access to a means of contacting you that, in the eyes of the visitor, is inconsequential. The convenience of having the form on every page is crucial because it removes the delay, after the decision is made to buy, of finding the contact page and filling out a lengthy form. The visitor can casually fill in their information, and you have a lead from your website that you might not otherwise have captured.
Of course, the follow-up on these leads is key. Any email from your website can be extremely valuable, but if the lead isn’t followed up on in the first 24 hours or less, the lead grows cold very quickly. The visitor may not even remember contacting you, be it through a mini-contact form or the main contact page.
Implementing a mini-contact form on every page of your website shouldn’t cost much, and will likely yield a great return in terms of an increased number of emails from your site.
Jonathan Fashbaugh
Legal and Medical Web Marketing
http://www.Page1Solutions.com
posted by Jonathan Fashbaugh @ 10:09 AM
1 comments
