Paid advertising is an essential part of any business strategy. It can attract new clients, spread brand awareness and increase revenue. Lawyers, like other small businesses, have been known to spend a great deal of money on "mass advertising" like bus signs, radio spots, yellow pages and newspapers. This is a great way to spread awareness of the business but next to impossible to calculate the ROI, or return on investment, from their advertising efforts. Enter Facebook advertising.
A few stats about Facebook to give some context on why it's so important: