There is a word in Design Land that I seem to be hearing on a regular basis these days, "clean." What the heck does "clean" mean? For some it may be color choice, others, the amount of text they see on a website. "Clean," to me, means conversion - bottom line. Having an organized, easy to understand, easy to use, website helps your visitors navigate, engage, and ultimately, connect with you. Here are the top 3 reasons why an uncluttered website will help you to convert better:
1) The Brain is Lazy
Tim Ash of SiteTuners recently spoke at PubCon in Austin and noted that 95% of actions we take are preconscious. This means we don't want things to be hard - I know, Rocket Science. But what this really means is that we, as users, want a small number of clear choices. Keep it clean, keep it simple, and the user's brain will automatically know where to go - we're hard wired that way.