Page 1 Solutions Blog

Reduce Your Marketing Anxiety: Track Lead Generation

In our last blog, we shared how dentists, surgeons and attorneys can deal with the overwhelming amount of information available through Google Analytics, so you can transfer energy from anxiety and confusion to understanding and action.

Of course website traffic, usability, time onsite, pages/visitor, as well as other site analytic data, are all essential to get a clear picture.  But aren’t leads and sales opportunities the most important goal of your website marketing efforts and investments?

So today, I would like to address the most important type of data to help you stay focused, and that’s lead tracking and conversion.

Marketing Cyberchondria - Step 1: Discover The Problem

People that go online and try to self-diagnose symptoms develop health anxiety or "Cyberchondria."  With so many emerging internet marketing issues to consider, many attorneys, dentists and plastic surgeons develop their own version of "Marketing Cyberchondria." 

Whether it's pandas, penguins, Yelp, social media, SEO, email marketing, videos, etc. the web can provide so much information that you, or your practice, may feel overwhelmed and anxious about what you are, or are not doing.

Therefore, this is the first in a series of updates to help you identify core items and filter through all the information.

The Law Offices of Jeffrey M. Bloom get a redesigned responsive website

Family Law Attorney Jeffrey Bloom, and his entire staff, offer personalized legal solutions focused on your individual needs. Their goal is to understand your unique needs so that they can help to resolve your case quickly and efficiently. The redesigned website is user friendly and offers a lot of information.

BEFORE

AFTER

"Jeffrey M. Bloom is proud to serve the people of north Jersey, where he has lived for more than 40 years. Mr. Bloom is a second-generation attorney. His father, Irwin Bloom, practiced law in New York City for more than 40 years and is now of counsel to the Law Offices of Jeffrey M. Bloom."

Page 1 Exhibits at the 2014 Winter AAJ Meeting

A couple weeks ago, Dan and myself attended the 2014 winter AAJ conference in Louisiana. We really enjoyed our time there.

This year’s opening ceremony was at the one and only Mardi Gras city of New Orleans, where they build and store the famous floats for the world greatest party. Seeing how Mardi Gras is done was an unforgettable experience; however, our dinner accompanied by live local jazz took the cake.

This was a unique meeting for us because not only were we able introduce ourselves to a great group of attorneys, but we were also able to foster and deepen our relationship with other vendors inside the channel.

How to Choose a CMS Platform

If you haven’t already, now is the time to start thinking about programming your website into a CMS Platform (Content Management System).  The biggest benefit, other than keeping up with website technology, is the ability to easily add and edit content on your website. Since we know that Google rewards websites that are consistently adding new and relevant content, it should be a no-brainer. 

However, not all CMS platforms are created equal and you need to do some research before handing over your hard-earned money to a web developer. 

What to look out for when talking to your web developer about programming your website into a CMS:

Welcome to the responsive website of Dr. Joel Beck

Board certified in Plastic Surgery, Dr. Joel Beck brings the highest standards of medical excellence to procedures of the breast, body and face. At Bay Area Aesthetic Surgery you can expect to benefit from some of the finest personnel in the medical community.

 

“Plastic Surgery is a very personal decision. The emphasis of our practice is providing individual care in a relaxed, private and personal way."
- Dr. Joel Beck, Bay Area Aesthetic Surgery

~ Maarit Kaaihue, Creative Director

 

 

The New Google Analytics - What Matters to Your Business?

Tried and True 

Some of the original metrics are still key players in analyzing your web presence today. It started with page views, time on page and bounce rate. These numbers are still very important in the overall analysis of your site. We should always be working toward more views, increased time on site and decreasing the bounce rate.

Investment Fraud Lawyer website goes responsive

Laws dealing with investment fraud are complicated to understand. If you're ready to begin fighting back against securities fraud that's negatively affected you, the investment fraud attorneys at Levin, Papantonio, Thomas, Mitchel, Rafferty & Proctor, P.A. can help. Their new responsive legal website offers a lot of information and can be accessed on your mobile, tablet or computer.

AFTER

Want to know if you have a claim?
They offer a free case evaluation. Learn more about the different types of securities claims.

What is a Responsive Website?

In simple terms, a responsive website automatically adjusts to fit a tablet, desktop, laptop, or Smartphone. These responsive designs make a user's experience more enjoyable, convenient and effective.

Both Nielsen and Pew Research Center's Internet & American Life Project have said that more than half of cell phone users access the internet on their phones. You can probably expect that percentage to keep rising as more and more people purchase Smartphones.

When visitors to a nonresponsive website visit the site with a mobile device, they are forced to zoom in and out to see text better. With a responsive website design, your website pages will be easy to read and navigate regardless of the device.

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