Most small to midsize businesses – whether it is a legal firm, dental office, cosmetic surgeon, or ophthalmologist – understand how important your website is in generating new business and enticing clients to walk through the door. The old ‘wait-for-referrals’ business plan is now to create client engagement both on and offline. So, what is a busy legal, dental, cosmetic surgery, or ophthalmologist to do in terms of generating leads?
Once you’ve got a website, it is key to keep your pipeline full with internet marketing that works. Here are three goals for your online marketing:
1) Get and keep visitor attention.
2) Offer what makes your firm uniquely qualified to help.
3) Nurture the kind of trust which converts your visitor into a client.