Page 1 Solutions Blog

Busy Start to Summer for Google SEO

In early May, Matt Cutts, head of Google's Web Spam Team, posted a video on "What should we expect in the next few months in terms of SEO for Google?"

It identified several projects Google is working on, including a new generation of Penguin (targeting black hat web spam), and adventorials (paid advertisements) that violate Google's Quality Guidelines, rewarding authority figures and sites in a given industry. (View below.)

Now, just a couple weeks later, he mentioned in a Twitter post that Google just released an update to its index, Panda 4.0.

5 Tips To Quickly Check Your SEO

One comment I frequently hear from practices:

I blindly pay for SEO services with no way to confirm my SEO firm is doing the right things.  I just keep hearing “it takes more time to get results.”

If this is you, this Page 1 Pearl is for you.

Although search engines and their algorithms constantly change, fundamentals rarely do.  There are core elements that remain the foundation for getting high search engine listings.  Here are five basic “how to” tips to determine if your SEO efforts are going in the right direction.

Tip #1 - Check Your Website Headings

Make sure your home and priority pages have headings that include both keywords or phrases and your target market area.  They should match to subject of that page and your most important location(s).

5 Tips to Connect with Social Mobile Users

Do you know how many of your fans and followers use a mobile device? While it's hard to put a number on it, it's a lot! Not only are consumers making the shift to mobile, they are expecting the companies they follow to make the shift with them. From blogs to Facebook to Pinterest, more and more of your audience is hanging out on their tablets or mobile phones than ever before. Here are 5 quick tips to help you connect with these users on social media and keep up with their mobile brand interaction.

HIPAA Compliance and the Internet

The Health Insurance Portability and Accountability Act (HIPAA) of 1996 is great for protecting sentitive health information for patients, but can be difficult for medical professionals to comply with. The first HIPAA legislation passed in 1996, but the trend towards digital information gathering and storage has incited a national audit program, led by the Office of Civil Rights and starting sometime in 2014.

Keeping records locked in an office is one part of HIPAA complaince, but what about all that information floating around in digital spaces, like your computer systems and website? Here are some steps you can take to stay up to code with HIPAA compliance on the Internet:

Naming Images

Do Videos on My Website Help My SEO?

It is not unusual today to see a video indexed on the first page of a Google search result.  So the obvious answer is “yes,” it can help improve your SEO listings and traffic.

However, does putting videos on our website help “optimize” our practice website?  Although Google and other search engines do not publicize their algorithms, it is a safe bet to say videos can help the website’s SEO.

How?

Dental Referral Programs

I recently needed a new dentist.  I’m an internet marketer, spend nearly every waking hour online and where was the first place I turned for a recommendation? A friend.

In a world of noise (online and elsewhere), there are so many starting points when looking for information. When it comes to medical professionals, everyone wants a form of validation that the dentist and staff are going to make the experience comfortable. Today, the source of this information has shifted; word-of-mouth could be found online from a variety of review sites, their social media pages or testimonials on their site. Even after my trusted friend told me of her dentist, I looked him up to make sure other people had positive experiences too.

Turning Creativity into Action: Social Media Marketing World 2014

After a 3 hour flight, an emergency landing with cop cars and fire trucks greeting us on the runway, a 2 hour layover in the desert and an eventful cab ride to the hotel with a local cab driver, I finally arrived at the Horton Grand Hotel in San Diego. I was ready and eager to listen to presentations by social media experts from around the country and excited to network with like-minded professionals.

10 Tips to Convert Website Visitors Into Leads

How effective is your website at converting new visitors into leads for your practice?  Is your website converting visitors into leads at a 1 or 2 percent rate? A 5 or 6 percent rate?  The difference can impact thousands of dollars of revenue to your practice every month. 

On average, our clients convert an average of 5.66 percent of website visitors into leads after their first 12 months.  If you are not converting at this level or higher, I invite you to call me at 800-368-9910. 

In the meantime, here are 10 important tips that may help you:

How Your Email Campaign Fits With Social Media

"Our bulk email campaign to our database of contacts got a lot of reviews and Facebook “likes.” How often should we send out these types of emails?"

The key to effective social media marketing and increasing its impact on your website SEO is organic growth and activity. 

Google and other search engines recognize when you get reviews, “likes,” “shares,” “+1s,” “tweets,” etc.  The most effective way to get the maximum out of your social media support efforts is to gain them over the course of time.  If you get all of your activities out at one time, and then do nothing for 6 months, search engines will recognize it. 

Responsive, redesigned dentistry website for Dr. Singer at DC Smiles

Dr. Singers website got a redesign for better functionality for its users. It is now responsive. View the cosmetic dentistry website on your mobile, tablet or computer to see the difference. 

Still don't know what Responsive web design is?
Wikipipedia defines Responsive web design (RWD) as a "web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors)".

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