It surprises me just how many attorneys still don't have a website, or even an online marketing strategy for their law firm. In order to keep up with the competitive online sphere, it is absolutely crucial to start developing an online presence for yourself. More and more practices are tapping into the technology around them, and the longer that an attorney waits to get into the game, the greater of a challenge it will be to catch up and surpass the competition.
What's concerning to me is that many attorneys view their internet marketing as a cost, rather than a valuable and necessary investment in their law firm. "It costs too much" or "I don't really need to do that" are just two of the many excuses that we hear when talking to prospects. Viewing your online marketing as a burden is doing your law firm a disservice and will not put your practice in the best standing to succeed.