Page 1 Solutions Blog

What Makes My Practices Website Convert Visitors into Business?

Most small to midsize businesses – whether it is a legal firm, dental office, cosmetic surgeon, or ophthalmologist – understand how important your website is in generating new business and enticing clients to walk through the door. The old ‘wait-for-referrals’ business plan is now to create client engagement both on and offline. So, what is a busy legal, dental, cosmetic surgery, or ophthalmologist to do in terms of generating leads?

Once you’ve got a website, it is key to keep your pipeline full with internet marketing that works. Here are three goals for your online marketing:

1) Get and keep visitor attention.

2) Offer what makes your firm uniquely qualified to help.

3) Nurture the kind of trust which converts your visitor into a client.

Google Ranking Factors 2014 – Keys To Improve Your Firm’s SEO

The long awaited 2014 Searchmetrics study on SEO ranking factors has been released and can provide attorneys and law firms direction on SEO strategies and getting more cases online.   

 The 80-page report 1) identifies the correlation between of a number of ranking factors and higher performing websites to help identify the weight Google is likely placing on specific SEO-related signals, and 2) provides rationale for its findings.

Contact us if your law firm would like a link to access to the complete report.

The following is a quick summary of just some of the key findings regarding onsite optimization, content, backlinks, social media, and user experience data.

Technology/Onsite Optimization

New Court Ruling Lets Yelp Legally Manipulate Ratings for Money

Most people who use the Internet have had at least one encounter with Yelp, the business review site that helps people decide which takeout restaurant to order from or which spot in the new hot neighborhood to have a happy hour. Yelp is one of the most influential Internet review sites for businesses, from restaurants to professional services and everything in between.

How Yelp Works

All of the site’s reviews and star ratings are organically generated by Yelp users, then Yelp has an automated review filtering system to display only the reviews it determines are most legitimate. Yelp then bases the overall star rating for a business only on those reviews that it deems appropriate to display. Neither the user/reviewer nor the business has control over any part of that filtering process – or the result.

Taking Yelp to Court

How to create Attorney Videos to increase Website Conversions

Video is one of the most important ways to get people to take the actions you want them to take on your website. Calling you, emailing you or sending you a chat – a visitor may be more enticed to take one of these actions if you have video on your website. Having custom video on your website is attention grabbing for someone who visits one of the pages and sees a "play" button. Video also can answer questions quickly, and it builds your credibility, authority and trustworthiness as an attorney.

Here are our top tips for creating videos that will increase the conversions you get from your website:

Why Invest in a Mobile Responsive Website?

 
The mobile web is growing at an obscene rate. As it stands now 30-40% of your site traffic is coming from a mobile device. And that number is only going to go up.
 
A recent pew study Americans are spending 8% of their day in from of a mobile screen. 2 hours per day represents a huge opportunity for you to get in front of prospective patients.
 
 
 
To me this screams opportunity for your practice. Your patients are local and searching for a legal or medical office near them. Getting in front of this buying audience is imperative. 

Five Attorney Website Layout Tips That Increase Conversions

Website Layout Tips to Help Attorneys Increase Conversions
 
When people seek out an attorney's website, they tend to be in crisis and in need of immediate legal advice. One key to converting those potential online "surfers" into clients is making sure that they have an engaging and informative "user experience" on your website. 
A clean, well-organized layout is key.
 
Here are five layout design tips for attorneys that can increase your online business conversions.
 

Google, Yahoo, Bing Agree: Schema Key To SEO

Practices engaged with their SEO strategies may have heard of “Schema,” but may not know what it is. 

Google, Yahoo!, Bing, and Russian search engine Yandex, collaborated in a joint effort to make it easier for search engines to index web pages.  The initiative focused on how to interpret website information and pages to improve search results and helping users to more quickly find quality information that they are seeking.

The result of this initiative was Schema.org.

schema org

Origin of Schema

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