One of the biggest struggles facing small businesses today is combating the decrease in reach on Facebook. It seems that we have gone from 60-0 mph in a matter of months and very few people have the answer. Thus, as a social media specialist, I always seem to be the popular girl at parties because everyone wants know how to improve their performance on Facebook, seemingly overnight, and because of my job title, I'm supposed to have all the answers. Truthfully, it's becoming harder to stand out on Facebook but there are some quick and easy things you can do to help improve your businesses reach online.
Page 1 Solutions Blog
This website has the perfect layout for a clean responsive design on desktop, tablet and mobile devices. The top navigation bar efficiently converts down to an easy, thumb-clickable “hamburger” navigation on tablet and mobile devices to make it as easy as possible for users to navigate through the site no matter screen size.
The redesign of this website emphasizes a serene and clean environment for customers. The sand and ocean, beige and blue tones enhance this look and feel. Featured is a scrolling infinity banner with taglines and CTA buttons, leading users to a specific area in the site that tends to what they are looking for. Just below the banner are five CTA’s enables one click direction to the page of interest.
Dr. Kent White’s newly introduced responsive website brings users to a page personalized to exemplify the customer experience at his office. As the website is entered, users are greeted with a large, clear infinity banner image of Dr. White’s office waiting area with dark earthy tones, immediately differentiating from the expected bright white dental office look.
We've all seen it -- the site with a flurry of images sliding in from the left and an array graphics to the right. Things are rotating everywhere. With so many options out there, how does one know what is the appropriate amount of animation?
While the days of Flash are gone, animation can still be used on your website if it is done tastefully and considered for all devices. When deciding if you want to include animation you should think about the user experience. It’s not uncommon for people to get overwhelmed when multiple elements of the site are moving at the same time; this can make it more difficult for users to find the information they are looking for. Simpler animation with a more realistic feel is more suited as it can help guide a user when done right, which will make their experience more enjoyable.
Facebook is increasingly becoming a go-to source for breaking news and real-time information, especially with their new Instant Articles program which was announced recently. Yesterday, Facebook introduced a new way for publishers to grow their audience called Author Tags. These tags make it easy for readers to start following the author of an article that they found on Facebook.
LinkedIn is an invaluable tool for individuals and businesses alike. Company pages provide an unparalleled opportunity to showcase your brand, and get your product or service in front of the right people at the right time. LinkedIn offers several ways to continually manage and forge new connections, including their unique messaging services. Furthermore, you can engage with other individuals and companies by taking advantage of LinkedIn Groups.
In the 2nd installment of our LinkedIn eBook series, "How To Form Lasting Connections on LinkedIn", you will learn how to:
When you first enter the site, not only will you see the main attorney, Kimberly Wilson White, but you will meet everyone that would be involved in your case. This builds trust and immediately creates a connection between you and the firm. Next you will find their practice areas and the icons associated with each category that will help you easily navigate through the site. They then list five reasons why you should hire a personal injury attorney to establish their credibility as attorneys. Their use of actual client videos captures emotion and creates a real bond. When you are ready to take action, the simple and compelling mini contact form is easy to find at the top of the homepage.
LinkedIn is the world's largest professional social network, with over 350 million users in more than 200 countries & territories around the globe. LinkedIn provides an unparalleled opportunity to showcase your talents, connect with other like-minded individuals & businesses in your industry, and voice your expertise within the greater professional community.
In our newest eBook, the social media team at Page 1 Solutions, LLC examines exactly what it takes to create a stunning, dynamic LinkedIn profile and begin building a strong network of personal & professional contacts.
Whether you are an independent professional or a business owner, it has become imperative to incorporate LinkedIn into your branding and marketing strategy. LinkedIn offers businesses the opportunity to attract new clients, generate leads, increase brand awareness, and create an online community centered around their products or services.