Page 1 Solutions Blog

What New Design Strategies Are You Seeing In Websites?

Today, your website must utilize the latest technology and design strategies to exceed the expectations of your visitors in terms of design, image, branding, content and usability.  By taking steps to improve your user experience, you will not only convert more traffic into leads; you will be rewarded with higher search engine rankings.

If you are considering updating your current design, or building a completely new website, here are five website design tips that can change the way you take your website to the next level.

How Medical Providers Can Address a Negative Review and Maintain HIPAA Compliance

Managing a business’s Internet marketing is a lot to keep up with, and often involves knowledge of the law. A huge piece of Internet marketing is reputation management, or the practice of monitoring and addressing public online reviews.

Reviews validate the customer experience and put a potential customer in the shoes of an existing one. Reviews are also a great way for a business to receive honest feedback, though sometimes it is the only way customers will indicate a complaint.

Reputation management is important for all businesses, but is especially tricky for medical providers. Read on to learn why medical professionals have a particularly hard time dealing with online reviews, and what they can do to effectively handle a negative review.

Holistic Dentistry Practice in Oklahoma City Unveils Newly Enhanced Website

Dr. Terry Bass’ responsive website conveys the relaxing yet state-of-the-art environment of their practice with a comforting color scheme accent with shades of green throughout the website. Beginning at the top, the infinity rotating banner containing images of happy, health people is followed by five call-to-actions highlighting the practice’s main dental services. Farther down the page are patient reviews, including a video in which an actual patient shares her individual story and experience. The section above the footer customizes the site even more showcasing eight common cosmetic dental problems, when hovered over, the solutions to these problems are displayed. This enhances the practice’s expertise, as well as, providing a unique interactive element.

How Facebook Ads Can Help You Attract New Clients

How Facebook Ads Can Help You Attract New Clients

Paid advertising is an essential part of any business strategy. It can attract new clients, spread brand awareness and increase revenue. Lawyers, like other small businesses, have been known to spend a great deal of money on "mass advertising" like bus signs, radio spots, yellow pages and newspapers. This is a great way to spread awareness of the business but next to impossible to calculate the ROI, or return on investment, from their advertising efforts. Enter Facebook advertising.

A few stats about Facebook to give some context on why it's so important:

Cecil the Lion Case Study: Looking Back at What We Learned

Some of you may already know that Page 1 Solutions became the target of an online outcry last month when users on social media made a mistaken connection between our agency and Dr. Walter Palmer, the embattled Minnesota dentist who admitted to killing Cecil the lion during a Zimbabwe hunting trip. However, rather than discussing the details of the crisis once again, we would like to focus on the positive effects this situation had on our company.

Many brands would struggle to survive an association with a controversy like the one attending Cecil’s death, but we believe our team has emerged stronger for the experience. We have created a case study analyzing the situation and our response:

How to Boost Your Odds of Ranking in the New Google 3-Pack

On August 6th, Google released their biggest local SEO update since their first local algorithm, called “Pigeon”, a year ago.  This update affected the look and appearance of the “local pack” in Google’s search engine results pages (SERPs).  While it is too early to say if the change is more positive than negative for most businesses, it is important to know how the change may affect what you see in the search results.

What Changed After the Local Pack Update

Before the update, our team would see a lot of inconsistencies in local pack results.  We might see a 7-pack result, or 5, or 3, or sometimes even 0.  With the latest update, we are seeing a uniform 3 listings in the local pack section of the SERPs.  Example below, the red box shows the new layout of the local 3-pack.

Google SERP Sample

Join the Page 1 Solutions Twitter Chat!

Beginning September 21st, we will be hosting our monthly #page1mktchat! Whether you are a dentist, lawyer, ophthalmologist or plastic surgeon looking to enhance the success of your practice, or an online marketing enthusiast, you won’t want to miss these! In each chat, we will collaboratively discuss a specific new topic related to online marketing. Over time, we will cover social media, SEO, content & video marketing, inbound marketing, lead generation, and beyond. We'd love for you to join us!

What is a Twitter Chat?

A Twitter chat is a live, real-time conversation on Twitter, facilitated through a single unifying hashtag. They are typically done as a weekly, or monthly series, with each individual chat revolving around a specific topic and set of questions. Anyone can participate by simply adding the hashtag to their tweets.

Bella the Bernese takes on #DoggyFriday

Today was a great day for me! Instead of whimpering in my kennel while my mom goes to some mystical place, I got to come along for the adventure! I hopped in the car and we were on our way! As soon as I entered the building, my nose hit the floor so I could scope out the perimeter for my mom. This place was so exciting, I learned so many new things and was spoiled with endless belly rubs.