The website for the Law Offices of Mark L. Karno & Associates uses responsive programming to maintain a consistent user experience across any device, enabling visitors on desktop computers, tablets, and mobile devices to access the website without losing functionality. The website uses features such as a rotating banner and call to action elements to highlight key features of what clients can expect from the firm, including personal attention from an attorney, a contingency fee arrangement, examples of cases accepted and verdicts and settlements earned, and more.
Page 1 Solutions Blog
Many practices decided years ago not to advertise on Facebook because they assumed:
1) social media is not a trackable, lead-generating marketing investment and
2) we only focus on “organic” exposure because paid advertising is not effective or cost-efficient.
Today, I want to change how you think about paid Facebook advertising and why it should be considered in your marketing mix.
First, let me share some key statistics.
SEO Industry Leader Moz.com recently released their 2015 Local Search Rank Factors. At Page 1, we are constantly monitoring ranking factors in order to stay on top of the latest changes and ensure that best practices are being implemented for our clients. The Local Ranking Factors are particularly important for showing up in certain geographic locations and local map listings. Here I’ll discuss the top 3 factors from Moz’s report.
The different factors are broken out into levels of importance and given a percentage based on how much impact they have and what portion of the algorithm they make up. The largest percentage, and therefore most impactful ranking factor continues to be On-Page Signals, which accounts for 20.3% of the puzzle. On-Page Signals include:
CarolinaCycles.com uses a geo-locating feature to provide the most pertinent information based on where the user is. By opting to share their location, visitors can enjoy convenient access to the nearest motorcycle shops, events and more within the vicinity. Users throughout South Carolina and even outside of the state can also read safety tips, motorcycle laws and other valuable information. The website is designed in a responsive format, which enables users to access CarolinaCycles.com from any device and be able to navigate it with ease.
By Adam Rowan, Content Specialist
Customer satisfaction is a pivotal goal of any business. However, the prominence of online reviews makes it important for business owners to do more than provide great service – they must also harness satisfied customers to spread word of mouth and engage prospects on the business's behalf. This is both a necessity and a challenge for small businesses, which must strive to build more personal relationships with consumers in a way that large companies cannot while balancing limited resources.
The new website for Shafner Law immediately engages potential clients through two prominent elements. First, the rotating banner displays imagery of principal attorney Alan C. Shafner and his team, as well as excerpts of reviews written by actual clients. Second, visitors to the site can immediately learn about some of the most common types of cases Shafner Law tries through the call-to-action buckets below the banner, which feature prominent case types as well as brief descriptions of relevant legal information. Further opportunities for user engagement appear lower on the page, including a video introduction by Mr. Shafner himself and a “Why Choose Us” section highlighting elements that set the firm apart.
We are proud to announce that Page 1 Solutions has been selected as a W³ Award winner for developing the law firm website for Kline & Specter, a Philadelphia personal injury law firm. The website, www.klinespecter.com received a Silver award in the category for General Website – Law and Legal Services.
“I am continually impressed with all of our team members that develop our clients’ websites and keep them on the cutting edge of their marketplace,” says Page 1 Solutions President, Dan Goldstein. “Developing an effective website is continually more and more complex. To receive this type of recognition indicates we are still doing things the right way.”
The redesigned website for Hastings, Cohan & Walsh, LLP exemplifies both the firm’s sense of urgency in pursuing cases and commitment to client service. Visitors to the website seeking assistance can learn about their legal options through multiple means. The rotating banner at the top of the home page displays some of the most common types of personal injury cases tried by attorneys at the firm, as well as access to free eBooks offering a “crash course” on injury litigation. Other sliders elsewhere on the site feature attorney bios, custom videos discussing common legal matters, and more. Visitors who want to find one of the firm’s 14 Connecticut locations can view the map near the bottom of each page to find an office close to home.