Page 1 Solutions Blog

3 Reasons "Clean" Converts Better

There is a word in Design Land that I seem to be hearing on a regular basis these days, "clean."  What the heck does "clean" mean?  For some it may be color choice, others, the amount of text they see on a website.  "Clean," to me, means conversion - bottom line.  Having an organized, easy to understand, easy to use, website helps your visitors navigate, engage, and ultimately, connect with you.  Here are the  top 3 reasons why an uncluttered website will help you to convert better:

1)  The Brain is Lazy

Tim Ash of SiteTuners recently spoke at PubCon in Austin and noted that 95% of actions we take are preconscious.  This means we don't want things to be hard - I know, Rocket Science.  But what this really means is that we, as users, want a small number of clear choices.  Keep it clean, keep it simple, and the user's brain will automatically know where to go - we're hard wired that way.

How Can I Convert More Of The Visitors To My Plastic Surgery Website Into Phone Call Leads?

Watch this video to learn how to convert more visitors from your plastic surgery website into phone call leads. 

If you are a plastic surgeon and you have questions about website marketing or lead conversion, give us a call!  1-877-368-8976

 

Produced by Page 1 Solutions, LLC

In Our Community: The Second Wind Fund

Colorado has one of the highest youth suicide rates in the country, consistently ranking in the top 10 states for this tragedy. The Second Wind Fund was founded in Lakewood, Colorado, in 2002 with the purpose of preventing young people from taking their own lives by removing barriers to care.

“Our mission is to make life-saving interventions in the lives of children and teens struggling with thoughts of suicide with no access to care,” said Richard Eveleigh, executive director of the Second Wind Fund. The organization works with a “network of 150 licensed clinicians who have expertise in treating young people.”

An Introduction to Twitter Advertising

Paid Twitter campaigns are a relatively new addition to the Twitter platform, and there are many different ways that you can promote your tweets. Originally, when Twitter released its advertising platform, there was a huge lack of functionality when it came to targeting your ads towards specific audiences. In the past year, Twitter has come a long way in terms of functionality to make sure your ads reach the correct audience.

There are three major options for promotion that are similar to traditional pay-per-click style ads. These are promoted Tweets, promoted accounts and promoted trends. What makes Twitter ads so powerful is they are much cheaper than Adwords from Google. They are a much more cost-effective way to promote your business and an extremely effective way to get real results.

Ways to Increase Virality and get More Shares on Facebook

The power of the "Like" on Facebook is generally understated. Everyone likes to be liked, but social media specialists and community managers look for more than that. A successful post can be judged by how many "Likes" you received, but the true goal is to get your content seen by as many people as possible. The only way this can be accomplished is through the power of sharing. Getting your fans to share your content with their friends can give your business or brand exposure it wouldn't have gotten otherwise. Here are some important tips you should keep in mind that will get you great results with your Facebook status updates.

5 Simple Ways We Updated A Law Firm's Website

Design trends on the web are constantly changing and evolving. Websites that were created just a few years ago quickly start to look dated compared to newer ones today. By making a few changes to the aesthetic of GoldenbergLaw’s site, we made it feel modern and updated without involving a total website overhaul.

1. Fonts

We scaled back on the number of fonts used to clean up their site and give it a refreshed feel. Most websites we design use no more than 2 font faces. The result is a cleaner design that doesn’t distract visitors with conflicting typefaces.

2. Photos

Adding new photos was a simple way to make their site feel updated. Adding quality photos of their major practice areas and custom images of their staff is going to help build trust between them and a potential lead.

Pennsylvania Attorneys Unveil Responsive New Website

Utilizing a responsive website design, Kline & Specter’s new state-of-the-art site has been created to provide visitors information that can be easily read and accessed on laptops, smartphones, tablets, and desktop computers without compromising its breadth of content. The site offers viewers a custom practice area carousel to quickly find any area of practice, as well as the most recent verdicts and an interactive slider that highlights eight reasons to choose Kline & Specter. Since their attorneys have appeared on more than 1,000 television news programs and every major national TV network, we created an advanced search tool so viewers can easily find all of videos by selecting just a practice area, case, or attorney. 

Helping Make A Difference!

The Action Center in Lakewood, Colorado is a wonderful organization that assists struggling residents and the homeless community in Jefferson County.  They provide food, clothing and shelter to local residents and help to create pathways to self-sufficiency to help people in need and to break the cycle of poverty - assisting over 28,000 individuals every year.  The Action Center on average has 80 volunteers helping out at their facility on a daily basis!  Volunteers produce an immediate impact in the lives of everyone who utilizes the services at this organization.  They rely on donations throughout the year to help assist with programs like the School Supply Distribution, Thanksgiving Food Distribution and the Santa Shop.  These particular programs reach thousands of struggling families every year. 

New Jersey Dental Practice Reveals Responsive Upgrade to Practice Website

The update to Frank R. DePaola DDS & Associates site involves innovative features, including responsive and interactive elements – all created for an enhanced viewing experience. Their site features an attractive layout with different fixed backgrounds and elements that can be found when traveling down the page, and these features will automatically adjust to the appropriate screen dimensions for optimal viewing.

With the custom photography of the doctors, staff, and their technology, we were able to accomplish the feeling of trust and the high level of care that their patients can expect.

Overall, we created a fully customized resource for patients, with the goal of providing a superior user experience.

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