Page 1 Solutions Blog

2016 Marketing Planning Guide - Free Template

2016 Marketing Planning Guide

Our previous articles identified 2016 marketing trends and tips to help you plan marketing efforts more effectively.  Today we want to share this planning guide to help you implement it.  It is intended to be a resource for you to build your plan and refer to throughout the upcoming year.  The following is an overview of the sections of your plan.  We also includes a Marketing Plan Template for your convenience.   

3 Tips for Making the Most of Your Practice Marketing Budget in 2016

By Adam Rowan, Content Specialist

The holidays are a time to celebrate the past year’s successes while making plans for future success. Building a budget is a must for any practice owner, and money spent on marketing and advertising often represents a substantial portion of a practice’s overall spending for the year.

Because of the amount of money involved and competition from your competitors, it’s important not only to spend each marketing dollar wisely but track how it is spent and determine whether or not you received a return on your investment. Here are three tips you can use during year-end budgeting to ensure that the money you invest in marketing your practice in 2016 is well-spent.

Facebook Adds New Tools to Improve Local Marketing


Facebook's new tools that improve local marketing

Facebook recently announced in a blog post that it would be rolling out two new features to further assist business pages in their never-ending conquest to reach more people near their businesses and deliver them the "right message at the right time." These additions come after last year's public release of new "local awareness ads" that were released as a means to hyper-target traffic within less than a mile of their physical address. These new additions to Facebook are just another selling point of Facebook and the Facebook advertising platform for marketers and businesses alike.

7 Internet Trends For 2016 Marketing Plans

Every year your marketing planning and strategies must adapt to changes in online consumers, Web-based technology, popular user platforms, and your competitive marketplace.  And you must take the steps to implement them effectively if you want to remain relevant and profitable.

As you make your marketing plans for the coming year, these are 7 Internet marketing trends for 2016 that you will want to incorporate and leverage. 

Relationship Marketing Grows

In 2016 you will see more practices’ marketing efforts evolve from focusing exclusively on direct-response advertising to one based on relationship marketing, building trust and credibility.

The Impact of Entity Search & Google’s RankBrain on SEO

As we head into the month of December, I’d like to look at the biggest, most impactful change the SEO industry has seen this past year and get a feel for what might be ahead for 2016.  From what I’ve seen, SEO in 2015 has been centered around rich quality content and the ability of Google to understand more about the intent behind words and phrases being used in searches. 

How Much Should I Budget For Custom Plastic Surgery Photography On My Website?

How much should I budget for custom plastic surgery photography on my website? Because so much of our website is based on referrals and relationship selling, having custom photography is critical in a plastic surgery website today.

Watch this video for more information!

If you'd like us to take a look at your website and what photography options are available to you, give us a call. We'll be happy to give you some advice on that and look forward to hearing from you!  Contact us today!

New Hampshire Personal Injury Law Firm Introduces Website Redesign

Hailing from the Granite State, The Law Offices of Van Dorn & Curtiss assists clients in New Hampshire and Vermont with workers' compensation and a variety of personal injury and wrongful death cases. The overall color scheme of the website is reminiscent of the picturesque forests that draw so many visitors to the New England area while simultaneously signaling the firm's commitment to maximizing compensation for injured plaintiffs.

Users on tablets and smartphones are able to have the same quality user experience that visitors on desktop computers enjoy when accessing the practice website. In addition to comprehensive information about personal injury claims derived from years of litigation experience, intuitive menus, custom video, and engaging images of staff and attorneys at the firm coalesce to draw visitors in and help guide them to the most valuable material depending on their legal needs.

How Much Of An Attorney's Website Traffic Is Mobile & How Can That Be Checked?

How much of an attorney's website traffic is mobile and how can that be checked?  On average, about 25-30% of our attorneys client's website visitors are using a mobile device or tablet. The best way to check with mobile traffic is coming to your legal website is by using Google Analytics.

Watch this video to learn more:

If you are personal injury attorney and you have questions about our legal marketing services or analytics just pick up the phone and give us a call! We answer questions from attorneys all of the time and would be happy to answer your questions too. Contact us today! 

The Next #page1mktchat is Coming Up!

The next edition of #page1mktchat is coming up! Whether you are a dentist, lawyer, ophthalmologist or plastic surgeon looking to enhance the success of your practice, or an online marketing enthusiast, you won't want to miss this! We will be discussing how to grow your connections on LinkedIn. Each member of the Social Media Team here at Page 1 Solutions has a lot of experience with LinkedIn—creating and optimizing profiles, posting and sharing content, engaging with groups and company pages, and forging meaningful connections with other users. We even wrote an e-book series about it!