Page 1 Solutions Blog

What Is Inbound Marketing?

There is certainly no shortage of people consuming products and services. The opportunities to create customers and generate sales are not going anywhere. However, the culture and the means by which practices attract new clients are changing rapidly. Inbound marketing embraces the notion that you must first earn your customer’s interest, not merely push your services or promotions onto them.
 
Inbound marketing is the fastest growing form of direct marketing and is proving to be an invaluable approach. It should not be viewed as a single idea, but rather as an overarching strategy for successfully operating your practice online. Inbound Marketing focuses on increasing your online search visibility, attracting the right visitors to your website, converting those visitors into leads, and ultimately customers.
 

Knocking Out the Work Week with Tyson: #DoggyFriday at Page 1 Solutions

Energetic, affectionate, and hungry for treats! Kicking off our third #DoggyFriday here at Page 1 Solutions was our guest of honor, Tyson! 

On a bright and beautiful Friday morning as I pulled up to the office, my eye was caught by a playful pup bounding up and down at our door. I couldn’t help but get excited for the last day of the work week and the weekend ahead! Stepping into the office I was instantly greeted by a joyful creature who was introduced as Tyson (named after the renowned boxer Mike Tyson), as he pawed at me and lapped at my hands with kisses.This friendly pup had the pleasure of both of his owners, Laura and Paul, showing him off for the day and making everyone’s work day much brighter.

Commentary Regarding our Former Client Dr. Walter Palmer

It has recently come to our attention that one of our former clients, Dr. Walter Palmer, allegedly shot and killed Cecil the Lion, the most famous creature in one of Zimbabwe's national parks.

While we appreciate your passionate responses regarding the alleged actions of Dr. Walter Palmer,  we haven't  represented him in over two years. We developed a website for RiverBluffDental.com about six years ago.  The contractual relationship between RiverBluffDental and Page 1 was terminated in 2013. Dr. Palmer and his practice moved to another agency in September of 2013.

Page 1 doesn't condone this type of behavior and we are equally appalled at the actions of this individual. It is a travesty that such a majestic creature was unjustly and illegally taken in the name of "sport."  We take great pride in our commitment to community service and the support of all humanitarian organizations and causes.

A Checklist To Help You Guide The Design To Your New Website

10 Tips That Get You “Behind The Wheel”

Due to the frequent changes in your competition and consumer expectations, you will likely update or redesign their website within the next year or two.

Yet, most practice owners are a bit intimidated by the design process, become unsure of what they want, and concerned about how the new design will perform.

Fortunately, the keys to designing an effective website can be as easy as getting behind the wheel of a new car. To help you get to your design destination, use this checklist of 10 tips (be sure to print this).

1. It Begins With Your Brand – Notice the brand is always in the middle of the steering wheel. It is important to have a polished, professional logo. Your logo is fundamental to your brand.

What Types of Videos Are Most Effective For Personal Injury Law Websites?

Watch this video for more information about what types of videos are most effective for personal injury law websites?  

What types of videos are most effective for personal injury law websites?

There's virtually no wrong answer to that question. 

You can have videos that are testimonial videos, that are your clients who are answering questions about how they were treated in your practice and about how happy they are with the results. Those can be very effective because you have third-party endorsements actively telling potential other clients how great it was to be you involve to engage with your practice and to to get the results that you are able to offer.

Diesel's Day Out #DoggyFriday

Last Friday, a greatly anticipated visitor joined us for the day. Diesel, a purebred American Bulldog accompanied his mom, our Director of Account Services, Shannon into the office. Only a year old, we have heard many of Diesel's puppy exploits over the months and were anxious to meet him. He arrived around 11, the perftect time for a short break from our desks. Though only a year old, Diesel is very well trained! He showed off his ability to sit, stay, and shake over and over again. Diesel stayed in Shannon's office the rest of the day, with the door open and baby gate propped to keep him inside. Petting Diesel was a fun addition to problem solving when in Shannon's office that day.

Do My Social Media Profiles Count As Backlinks?

We continue to discover how important Google sees backlinks for websites. Webopedia defines backlinks as

a hyperlink that links from a Web page, back to your own Web page or Web site. Also called an Inbound Link (IBL) these links are important in determining the popularity (or importance) of your Web site."

Link building can provide validity to your website, which in turn can positively influence your search rankings. A recent MOZ Google study states that 99.2% of all top 50 Web results had at least one external link pointing to the website and 77.8% of top results had at least one external link pointing to the page.

Niche Marketing: 4 Steps for Setting Up Your Online Breast Implant Campaign

Some products and services will only ever appeal to a certain segment of the population. However, for savvy marketers and practice owners these apparent limitations can be an opportunity. By knowing your niche, you know the audience you are trying to reach – now you have to figure out how to reach the consumers you want. 

For example, plastic surgeons often want to attract patients considering a specific procedure. Naturally, one of the most common goals of the marketing campaigns implemented by these practices is to perform well in search results and appeal to women thinking about breast augmentation. This is no surprise: Breast augmentation has been the most-performed plastic surgery procedure in the United States for almost 10 years in a row.

11 Ways to Build Your Practice's Brand

Online advertising continues to grow more and more competitive, with more and more marketing dollars being allocated toward it. There are a lot of things businesses can be doing to help grow their overall online exposure and brand, most of which are the same things that your competitors are doing. This is why it is essential to continue to find unique ways to build your overall online exposure and brand. Here are tips on how to help build brand awareness (in no particular order):

1. Referral Programs

People will gladly spread the word about your business when they know that there is some sort of added reward.

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