Jonathan's Web Marketing Blog
2.02.2007
Website On A Mission: Be Up To Date
Keeping your website update goes beyond being accurate. The goal is to be a growing source of information. By adding content on a regular basis, you will eventually become a resource on the web.
By adding a blog to your site and posting to it on a regular basis, you can show the visitors to your site that you care about your website and that you're passionate about what you do. That's the kind of person that they want to help them.
Use your blog to comment on topics that you wouldn't necessarily devote an entire page of your site to, but that you'd like to have mentioned on your site. The media is filled with fads. When you see one that related (even distantly) to your industry, blog about it.
These concepts are also crucial for search engine positioning, and of course, without good search engine positioning, you won't have many visitors to convert into clients/patients. Still, beyond the search engine benefit, when you offer depth in your content by adding to it regularly, you will appeal to a wider audience and answer more questions, thereby inspiring confidence and converting more visitors.
By adding a blog to your site and posting to it on a regular basis, you can show the visitors to your site that you care about your website and that you're passionate about what you do. That's the kind of person that they want to help them.
Use your blog to comment on topics that you wouldn't necessarily devote an entire page of your site to, but that you'd like to have mentioned on your site. The media is filled with fads. When you see one that related (even distantly) to your industry, blog about it.
These concepts are also crucial for search engine positioning, and of course, without good search engine positioning, you won't have many visitors to convert into clients/patients. Still, beyond the search engine benefit, when you offer depth in your content by adding to it regularly, you will appeal to a wider audience and answer more questions, thereby inspiring confidence and converting more visitors.
Labels: Blogging, Content Freshness, For Attorneys, For Dentists, Visitor Conversion
posted by Jonathan Fashbaugh
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Web Marketing Consultant:
Jonathan Fashbaugh
A cache of internet marketing insights from Jonathan Fashbaugh, a consultant at Page 1 Solutions. Check back frequently for great web marketing ideas for cosmetic dentists, personal injury lawyers, plastic surgeons, and ophthalmologists.
Favorite Internet Marketing Posts
- Closing The Book On The Yellow Pages
- "Law Office"
- Where Do Directories Fit In?
- The Too Busy Signal
- Clarifying the Importance of Links
- Multiple Websites As A Search Engine Marketing Strategy
- Layers of Information
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Previous Web Marketing Posts
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