Jonathan's Web Marketing Blog
9.11.2009
What Are Your Priorities?
As you probably know by now, search engine optimization centers around keywords. Keywords, when used properly in optimization, communicate your priorities to the search engines. Search engines view websites in terms of keyword density, counting the number of times various keywords occur on a page. If your page has a high number of instances of a certain keyword phrase, that page will be more likely to show up for that search. For this reason, search engine optimization must be done on a page-by-page basis.
The number one rookie mistake in search engine optimization is optimizing your home page for too many keyword phrases. Your home page's optimization should be focused on your top priorities. For example, the Page 1 Solutions website's home page is optimized for website design and Internet marketing. We then have internal pages that can focus on specific keyword phrases such as "dental web design". If you optimize your pages for too many phrases, then Google and the other search engines won't see any one of your phrases as having a particularly higher keyword density over another. Google has to guess what your page is about.
You know what your priorities are. You know that "accident lawyer" is a more important term than "burn injury lawyer". You have to show the search engines what is important on your Web pages. Keep this in mind, and you'll have better success with your search engine optimization.
The number one rookie mistake in search engine optimization is optimizing your home page for too many keyword phrases. Your home page's optimization should be focused on your top priorities. For example, the Page 1 Solutions website's home page is optimized for website design and Internet marketing. We then have internal pages that can focus on specific keyword phrases such as "dental web design". If you optimize your pages for too many phrases, then Google and the other search engines won't see any one of your phrases as having a particularly higher keyword density over another. Google has to guess what your page is about.
You know what your priorities are. You know that "accident lawyer" is a more important term than "burn injury lawyer". You have to show the search engines what is important on your Web pages. Keep this in mind, and you'll have better success with your search engine optimization.
posted by Jonathan Fashbaugh
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Web Marketing Consultant:
Jonathan Fashbaugh
A cache of internet marketing insights from Jonathan Fashbaugh, a consultant at Page 1 Solutions. Check back frequently for great web marketing ideas for cosmetic dentists, personal injury lawyers, plastic surgeons, and ophthalmologists.
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