Jonathan's Web Marketing Blog

 

4.18.2008

Google's Great 1st Quarter

I had to laugh at the title tag on this ABC News article about Google's stock bouncing back finally after a 35% dive since December. The tag read, "ABC News: Is Google Invincible?"

Google's not invincible - just smart. It made a big push in PPC advertising outside the U.S. in order to make up some ground that it's lost since the economy has continued to slump at home.

The ABC News article also points out that 2nd runner up in the search engine wars, Yahoo, inc. may likely post proportionate earnings some time next week.

posted by Jonathan Fashbaugh 0 comments Email Me

4.17.2008

A Guru's Tip - What We've Known At Page 1 All Along

It's common sense, really. You have to have content assets to back-up your web marketing. Without the content, visitors won't "buy".

Here's an exerpt from WebProNews.com, from their recent article, Bad Content Equals Bad Sales. They're quoting usability columnist Jakob Nielson.

"Our user testing of product pages shows that people are much more likely to buy when a page answers their questions about its offerings…," he writes. "My guess is that, by adding more information, the site could sell at least 5 times as many tickets to non-fans. In studying the ROI of usability improvements, we sometimes find a sales increase of 1,000% or more. So, adding meaningful content might even make this page a tenbagger for non-fanatical customers."


Note that their research targeted "product pages". This is the equivalent of practice area or procedure pages. Your website must be more than a shiny home page. Your website must have layered content with multiple internal pages.

This is why, at Page 1, we build 50-page websites - minimum. You can't go in-depth with a 5 or 10-page website. And without going in-depth, you neglect the interests of your visitors, and you starve the search engines that are seeking out information resources. Stop banging your head against the wall; stop trying to trick the search engines into listing your website on the 1st page of the SERPs. Stop going from one web company to the next. Just give the search engines what they want: a good, credible, up-to-date, content-rich website.

posted by Jonathan Fashbaugh 0 comments Email Me

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