Jonathan's Web Marketing Blog

 

1.30.2008

Are You LinkedIn?

You've probably heard of MySpace.com and possibly Facebook, but have you heard of LinkedIn?

LinkedIn is a professional networking website that I would recommend to all of my clients. It helps you stay connected and up-to-date on the happenings of your colleagues. Yahoo recently did a story about LinkedIn and its founder, Reid Hoffman.

If you're not already "Linked In", then I would suggest that you create a profile today. It's painless, and it will help you build some professional networking connections online. It also gives you another link to your website, which is always a big plus. When you create your profile, please visit my LinkedIn profile and feel free to add me as one of your first "connections".

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1.29.2008

AAJ Winter Meeting 2008 - Puerto Rico

Personal Injury Lawyer Convention - AAJ Winter 2008I'm preparing to fly back to Denver from San Juan, Puerto Rico where the AAJ just held its annual winter meeting. You can check out the convention at their website, www.ATLA.org. You can check out the pictures I took at my Page 1 Photo Station blog.

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1.13.2008

Firefox Leads Internet Browser Race

If you haven't heard about Mozilla Firefox, you should check it out. It's a web browser like Microsoft's Internet Explorer, but feature flexibility and usability that Microsoft has yet to perfect. Now, more Internet users are surfing the web with Firefox than IE7. You can check out the stats at W3Schools.

2007 IE7 IE6 IE5 Fx Moz S O
December 21.0% 33.2% 1.7% 36.3% 1.4% 1.7% 1.4%


The important thing is that you be certain that your website displays properly in both Internet Explorer and Mozilla Firefox. Unfortunately, just because a website looks fine in one, does not mean that it will display well in the other.

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Motivation To Succeed In Website Marketing

Lately, I've been privileged to speak with and work with some very technically savvy doctors and attorneys. They enjoy being more involved in their campaigns and are some of my favorite Internet marketing clients to work with, but it's not because they are so savvy.

We're the professionals, and don't need our clients to take time out from their practice to guide us in how to do our work. Rather, they're a pleasure to work with because they tend to be so driven to see their web marketing succeed. They are good at monitoring their web marketing campaign's success, and they respond well to new ideas. As search engine marketing professionals, we're always on the look out for new ways to help our clients succeed, and we want our clients to be receptive to these ideas. In this way, our tech savvy clients are truly innovators in their industries, blazing new trails in web marketing with video, client follow-up programs, and the like.

Again, you don't have to be tech savvy to successfully invest in web marketing. You just have to show interest and be involved in your web marketing as much as your web marketing company wants you to be. A great example is blogging.

A blog needs to be posted to regularly. At Page 1, we blog for many of our clients on a monthly and sometimes weekly basis, but we encourage our clients to blog regularly on their own as well. Their blog entries will be laced with personal insights and anecdotes that we simply can't provide. With a little bit of coaching, our clients are also able to blog in a way that is especially beneficial for the search engines too, but I'm just happy to see them blogging. They then take more ownership in the SEO campaign, and get excited when people mention having read their blog.

If you personally don't have the time and/or inclination to be involved more in your web marketing, then assign a member of your staff who enjoys working and playing on the Web to spearhead the web marketing project for your practice. Ask around your office, and see who has a MySpace page or a blog of their own. They will be highly effective representatives for you on your website.

Your drive to succeed will inspire your web marketing company to do extremely well for you, and you'll feel better about your investment because you'll know what's going into your campaign.

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1.03.2008

Charitable Giving and Links

I'll bet that virtually every client that I work with contributes large donations to multiple charitable organizations every year. If you give to a charity, be sure to ask the organization for a link. In most cases, the organization will post your practice's name/logo and a link - maybe even a description of the practice - on their Corporate Sponsors' page. These are great links because they are from local, credible organizations. I can't emphasize enough how beneficial they are for search engine results.

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