Jonathan's Web Marketing Blog

 

8.28.2007

"Law Offices" - Do You Use This Generic Answer At Your Office?

If so, this is the post for you. Set your office apart. Be memorable!

posted by Jonathan Fashbaugh 0 comments Email Me

8.18.2007

Portland, Oregon - LVI Regional Meeting

I'm finally caught up from being out of town the latter part of last week. I was in Portland, Oregon at a LVI regional event. It was good to see my friends Chuck and Nancy Flume. Dr. Flume is passionate about sharing how LVI changed his life and made dentistry enjoyable again. If you have the opportunity to attend one of the Las Vegas Institute's regional meetings, I highly recommend it.

posted by Jonathan Fashbaugh 0 comments Email Me

8.07.2007

The "Golden Days" of Search Engine Optimization

Five or six years ago, search engine optimization was a relatively uncompetitive business. If you knew the right techniques for tweaking website code, you could show up on the first page of Google quickly.

Well, those "Golden Days" didn't last long. Now, competition is fierce in web marketing in all but the smallest towns where demand for legal and medical services is as sparse as the population. Showing up on the first page of Google is still the ultimate goal, particularly for the most competitve phrases like "cosmetic dentist", "personal injury lawyer", "lasik surgeon", and "cosmetic surgeon" for the name of your city or geographic market (ex. "los angeles lasik surgeon").

Now, search engine marketing requires a coordinated effort, targeting hundreds of criteria used by the search engines to evaluate websites. No one technique, such as having a listing on a directory website, will help you succeed on the search engines.

Still, web marketing remains as one of, if not the most cost-effective marketing medium. The reason it has become so competitive is because it works. The opportunity is there and growing every day.

posted by Jonathan Fashbaugh 0 comments Email Me

8.03.2007

Web Marketing In The Mountains

Having an office in a remote location can be really tough. Many consumers in areas within a reasonable proximity to your office may assume that they need to drive to the closest metro area in order to get help that you can provide them without them having to make a big trip into town. So what is the marketing solution? Geo-Targeting.

You can launch a PPC web marketing campaign that targets an area surrounding your office. This way, if you happen to have an office in Carbondale, Colorado, you could reach people within a twenty miles radius of your office who search for "dentist", "auto accident lawyer", "lasik eye surgery" or "breast augmentation". You should also target geo-specific phrases like "Denver Cosmetic Dentist".

This way, you're not competing with actual Metro doctors and lawyers for people that are actually in the City. You're only competing for clients that you have a good chance of bringing into the office. Again, this is called a geo-target pay-per-click campaign.

posted by Jonathan Fashbaugh 0 comments Email Me

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