Clint's Web Marketing Blog

 

Wednesday, May 6, 2009

The Recession and Social Media Marketing

Recent studies are showing a clear correlation between the downturn in the economy and the growth of social media. Both companies and consumers are beginning to utilize social networking sites, such as DoctorsNLawyers and Facebook, as tools to help survive the recession.

Consumers are putting a higher value on online recommendations and reviews than ever before. They are turning to social networking sites to see what other people are saying about particular products and services. From a consumer standpoint, companies that participate in social networking are easier to relate to and trust. If you have nothing to hide, you have nothing to lose.

A savvy businessman would take advantage of the opportunity and not let the conversation occur without him. Networking sites are a tool for branding and promotion—they are the next generation of marketing. Networking on the internet is usually free and rarely difficult.

Page 1 Solutions is a perfect example. We maintain over ten blogs, have profiles on many of the networking sites and encourage our employees to do the same. In fact, we think it’s so important that we hired somebody full-time to maintain our online presence.  It’s too valuable not to.

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posted by SaraS at 10:22 AM 0 comments