Clint's Web Marketing Blog

 

Monday, March 15, 2010

Social Media ROI

posted by Clint Macklin at 12:01 PM 0 comments

Friday, January 29, 2010

TubeMogul: The Overview

TubeMogul.com is a relatively new service that has the capability to distribute your online videos to multiple video sharing sites (i.e. YouTube, Vimeo, etc.) with only one upload. Anybody who has experience with uploading videos to YouTube, understands how frustrating it can be to wait up to two hours to get a one minute clip online. And nobody wants to have to repeat that process over and over again with other video sites.

TubeMogul claims to have “rich analytics” and effective video promotion. The best part: It’s free (for now at least). I am just starting to learn about and understand the service and am hopeful that it will not only help streamline our video submission process, but will help us learn more about the most effective strategies for online video creation in general. As soon as I have more personal experience, I will be sure to share my thoughts! Check back soon!

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posted by SaraS at 9:59 AM 0 comments

Wednesday, December 9, 2009

Reasons NOT to Stress About The New Facebook Privacy Settings

With the recent announcement that Facebook's new privacy settings are going live, many people are worried about sharing too much information. Fears that Facebook profiles have gone from a safe, private place, to one which is not only public to the Facebook community, but to anyone who uses Google (aka EVERYONE) has many users concerned about the personal content they have shared with friends and family.

In reality, the new settings are not going to make a huge impact on any user's experience. Instead, it is going to make it easier to share certain information with only certain people. For example, if you would like to send a message to only a certain group of friends, you will be able to with a simple option that will be next to the "share" button. Or, if you want to share a link (to your own website or blog, for example) you can easily make it public to the world and search engines.

Until this new option, it has been very difficult for Facebook users to separate posts that would be useful to all Internet users from posts that only their friends need to see.

So, instead of being worried about the new privacy settings, realize three things: 1.) Facebook would not do anything that would jeopardize their user-base. 2.) You won't have to read what random people had for lunch (as on Twitter). And 3.) This option makes Facebook an even more valuable web marketing and link-building tool.

Comments, questions or fears about the new settings? Leave a comment!


posted by SaraS at 2:39 PM 0 comments

Wednesday, December 2, 2009

How Google Social Search works

There have been many questions lately about how Google will implement social search into it's results, and how this will effect Internet marketing strategies.

In this video, Matt Cutts from Google's search quality team, explains how Google utilizes information from your social circles to improve your search results.

posted by SaraS at 2:47 PM 0 comments

Tuesday, November 10, 2009

LinkedIn Tips

With Facebook and Twitter catching so much attention, many practices have been over-looking LinkedIn. LinkedIn is the top social networking site for professionals that should not be ignored. It is a valuable tool for all professionals, even doctors and lawyers. Spend a little bit of time every week connecting with other LinkedIn users and updating your profile.

LinkedIn is especially good for strengthening your online presence, both individually and for your practice. You can use it for managing your reputation, link building, and even for generating leads.

There are numerous ways that you can utilize the networking service. By contributing to discussion groups, you can establish yourself as an expert in your industry. There are thousands of groups, but if you are struggling to find a good one, shoot me a message and I’ll help. You can also show off all of your impressive credentials publicly or post links to your blog or website on your public profile to help drive traffic your way. Or, invite your connections to write recommendations for you, (and try to return the favor). LinkedIn can be a great place for testimonials.

Your profile on LinkedIn demonstrates that you are up-to-date and happy to expose your credentials. People will appreciate your transparency.

posted by SaraS at 9:42 AM 0 comments

Friday, October 30, 2009

Twitter Lists

Have you logged on to Twitter lately? Most likely, you'll see a notification about the new feature "Lists." Twitter lists are "timeline you build yourself, consisting of friends, family, co-workers, you name it." Essentially, it allows you to sort the users that you’re following into useful categories. You can check out other users' lists (if they’re public) and make as many lists as you'd like.

It's a great new feature, that’s been a long time coming. Let me know what you think, or add @Page1Solutions to one of your lists!

posted by SaraS at 10:06 AM 0 comments

Monday, October 12, 2009

CoTweet: 'How Business Does Twitter'

Recently, one of my favorite co-workers (who also happens to be Page 1’s in-house social media marketer) brought a new Twitter platform to my attention. CoTweet is yet another third-party Twitter tool, but focuses mostly on companies that have multiple people contributing to their Twitter account (or accounts).

CoTweet allows account administrators to assign tasks to colleagues for follow up and distributes the responsibility for keeping the profile(s) up to date. It is easy to use, too. Like all platforms, it takes adjusting to, but after playing on the platform for a little while, you will realize that it is very user friendly.

Another great aspect of the service is that you can see which user posted what tweets, so you can hold your employees accountable for lack of participation, inappropriate messages, and so on. You can also track your URL clicks by integrating with your bit.ly account. You can schedule tweets for later dates and post one tweet to multiple accounts, allowing you to spend less time on Twitter.

Overall, I highly recommend CoTweet for any company that uses Twitter. It is easy to use, effective, and manageable.

Follow Page 1 Solutions on Twitter: @Page1Solutions

posted by SaraS at 1:44 PM 0 comments