Clint's Web Marketing Blog

 

Monday, June 22, 2009

The Majority of Online Consumers Regularly Use Social Media

Statistics show that at any given time, 85% of US consumers online will be reading, viewing or contributing to social content. Whether they’re blogging or tweeting, consumers are relying heavily on social networking sites to share their experiences with the world. Recognizing the value of word-of-mouth marketing can help your practice generate more leads and possibly even save some money.

Encouraging your clients to share their experience with their online networks will certainly help drive traffic to your practice. Consider creating a Facebook page of your own, where clients can publicly express how happy they are. Try using Twitter to announce events or promotions.

Your marketing strategy needs to include social media, if for no other reason than your prospects are using these sites as their primary source for finding a good or service. They're usually free, relatively easy to use, and take little time.

posted by SaraS at 12:55 PM 0 comments

Tuesday, June 2, 2009

Exclusivity, Do you have it?

How important should exclusivity be when you are looking to hire a new SEO firm? I would argue that it should be in the top 3 things you should be looking for. As we all know, there are only 10 slots on the first page of any given search engine for natural listings. Knowing that, how would it make you feel knowing that your SEO company takes on 10, 15, or even more clients in any given market place, telling them all that they will get on the first page of the search engines? How do they determine who is going to be their priority? Who pays the most? Who they have the best relationship with? To me this isn’t very comforting. And what if they bring on a new client that pays more than you—where does that put you in their eyes? At most, a good SEO firm should only allow 3 clients per market place, that way they won’t cannibalize their clients’ results and business. Keep this in mind when you are looking for a new SEO firm to take over your site. And if they don’t offer exclusivity, you should be asking them these difficult questions.

posted by Clint Macklin at 9:11 AM 0 comments

Clint's Web Marketing Blog - Search Engine Marketing Info for Attorneys, Cosmetic Dentists, Plastic Surgeons and Ophthalmologists

Clint's Web Marketing Blog

 

Monday, June 22, 2009

The Majority of Online Consumers Regularly Use Social Media

Statistics show that at any given time, 85% of US consumers online will be reading, viewing or contributing to social content. Whether they’re blogging or tweeting, consumers are relying heavily on social networking sites to share their experiences with the world. Recognizing the value of word-of-mouth marketing can help your practice generate more leads and possibly even save some money.

Encouraging your clients to share their experience with their online networks will certainly help drive traffic to your practice. Consider creating a Facebook page of your own, where clients can publicly express how happy they are. Try using Twitter to announce events or promotions.

Your marketing strategy needs to include social media, if for no other reason than your prospects are using these sites as their primary source for finding a good or service. They're usually free, relatively easy to use, and take little time.

posted by SaraS at 12:55 PM 0 comments

Tuesday, June 2, 2009

Exclusivity, Do you have it?

How important should exclusivity be when you are looking to hire a new SEO firm? I would argue that it should be in the top 3 things you should be looking for. As we all know, there are only 10 slots on the first page of any given search engine for natural listings. Knowing that, how would it make you feel knowing that your SEO company takes on 10, 15, or even more clients in any given market place, telling them all that they will get on the first page of the search engines? How do they determine who is going to be their priority? Who pays the most? Who they have the best relationship with? To me this isn’t very comforting. And what if they bring on a new client that pays more than you—where does that put you in their eyes? At most, a good SEO firm should only allow 3 clients per market place, that way they won’t cannibalize their clients’ results and business. Keep this in mind when you are looking for a new SEO firm to take over your site. And if they don’t offer exclusivity, you should be asking them these difficult questions.

posted by Clint Macklin at 9:11 AM 0 comments