Clint's Web Marketing Blog

How important should exclusivity be when you are looking to hire a new SEO firm? I would argue that it should be in the top 3 things you should be looking for. As we all know, there are only 10 slots on the first page of any given search engine for natural listings. Knowing that, how would it make you feel knowing that your SEO company takes on 10, 15, or even more clients in any given market place, telling them all that they will get on the first page of the search engines? How do they determine who is going to be their priority? Who pays the most? Who they have the best relationship with? To me this isn’t very comforting. And what if they bring on a new client that pays more than you—where does that put you in their eyes? At most, a good SEO firm should only allow 3 clients per market place, that way they won’t cannibalize their clients’ results and business. Keep this in mind when you are looking for a new SEO firm to take over your site. And if they don’t offer exclusivity, you should be asking them these difficult questions.