Clint's Web Marketing Blog

I was doing my typical searching on the web the other day, looking at websites and looking for new ways of doing things, when I came across some statistics for online consumers and how they shop. The main statistic that caught me off guard was that 87% of potential patients or clients believe user reviews.

I guess this shouldn’t be such a shock, seeing that we often ask family and friends about the businesses and services they use. They will let you know if they had a great experience and based on their recommendation, you will usually give that business a call. The same goes for negative reviews. If your friend had a really bad experience someplace and they told you about it, you will most likely form an opinion based on their review.

I always tell my clients to collect testimonials and post them on their website, but I never knew how much impact it can have on someone who is visiting your website. These testimonials could very well dictate whether or not they contact you.

If you are not collecting testimonials, you should start. If you don’t know how to collect them, one thing that I suggest is having an exit survey for your patients with a "comments" box for them to fill out. You will be amazed how many people will leave you a nice testimonial to use. Then as a follow-up with that patient, ask them if you can use their quote on your website.

You should also make sure to have testimonials sprinkled throughout your site, instead of just one page. Remember, your site is more than just a bunch of text, it’s a reflection of you, your personality, and what makes your practice special. To today's consumers, this tends to be more important than where you went to school and what advanced training you have.

If you have any questions about testimonials or how you can start incorporating them into your website, please contact me and we can discuss your individual needs.