Web Marketing with Bill Fukui

Welcome to Bill's Blog. I am a website marketing consultant for Page 1 Solutions and have been marketing professional services (medical, dental and legal services) since 1994. Let me know if you have thoughts or questions on any marketing topics. Sharing information is the key to growth and success.

Thursday, November 15, 2007

Marketing To Generation-based Audiences

As the Internet grows to reach its second Billion users, and more and more people gravitate and use the Web, it is becoming more important to make sure your Web marketing is addressing and focusing on different niche audiences.

At the recent American Academy of Opthalmology meeting in New Orleans, there were several courses and mention of cross generational marketing. No longer is it just baby boomers, we now have Genartion X, Generation Y, Generation i, Silver Surfers, etc.

Websites need to be designed to meet the needs of all these audiences. How your website is layed out, organized, layered, written, etc. will all make an impact on how these target audiences view and respond to your site.

Images, graphics, video, animation, text size, usability are all important considerations when designing your site and which sections need to address each audience.

What generation are you?

Bill
Page 1 Solutions

posted by page1bill at 6:17 AM 0 comments

Marketing To Generation-based Audiences

As the Internet grows to reach its second Billion users, and more and more people gravitate and use the Web, it is becoming more important to make sure your Web marketing is addressing and focusing on different niche audiences.

At the recent American Academy of Opthalmology meeting in New Orleans, there were several courses and mention of cross generational marketing. No longer is it just Baby Boomers, we now have Genertion X, Generation Y, Generation i, Silver Surfers, etc.

Websites need to be designed to meet the needs of all these audiences. How your website is designed, organized, layered, written, etc. will all make an impact on how these target audiences view and respond to your site.

Images, graphics, video, animation, text size, usability are all important considerations when designing your site and which sections need to address each audience.

What generation are you?

Bill
Page 1 Solutions

posted by page1bill at 6:14 AM 0 comments