Web Marketing with Bill Fukui

To follow up on my earlier comments about video on websites, I wanted to share some thought on why video can help, and how to use it on your website.

Why include video on my website:
1- Video, at this point, is primarily valued as a "convertion" element that helps you develop more rapport with visitors than just text and photos.
2- It projects a high-tech image when done well and can communicate more complex ideas and concepts.
3- Allows you to project more emotion and passion that can connect with consumers.
4- High speed Internet connection has expanded to the point where video is now a natural for the Web and online users.
5- Videos can be optimized to contribute to your link popularity and search engine positioning results.

Some strategies on using video on your website include:
1- Don't just shoot one long, chest-pounding, long winded video of yourself saying what great things you do. Rather, use different "digestible" videos on multiple pages of your website. Some important pages to have custom videos are your "home" page, your "about us" page and the "contact us" page.

2- Use patient/client testimonials. Let your satisfied customers help tell your story. Don't just pat yourself on the back. This also includes staff members talking about what a great place they work.

3- Avoid using rolling scripts and teleprompters for people to read from. Good videos are responses that are genuine, passionate, emotional, and heart-felt. Get the person comfortably talking before getting into the "meat" of the questions so they are real. Make your videos appear to be very conversational.

4- Get still photographs during the "shooting" of your video as well as all b-roll footage. Much can be used for you other advertising. For the first time, your other marketing can be synergistic with your website! For many, if not a majority of our clients, the Web is their #1 marketing source for new business.

5- Don't break the bank just to get video. Every marketing investment needs to deliver a ROI. Video can do that, but it will take some time to trickle into revenue, so don't shoot your entire Web Marketing budget ($10,000 or $20,000) simply to get a video.

Call me if you would like to know more about getting affordable video on your website.

Bill
Page 1 Solutions
800-916-3886