Web Marketing with Bill Fukui

Welcome to Bill's Blog. I am a website marketing consultant for Page 1 Solutions and have been marketing professional services (medical, dental and legal services) since 1994. Let me know if you have thoughts or questions on any marketing topics. Sharing information is the key to growth and success.

Wednesday, February 28, 2007

Embrace Change

In preparing my course for the ASCRS/ASOA Ophthalmology meeting, I was finding it difficult to locate up-to-date statistics on Internet usage, market penetration, etc. Unfortunately, the problem with the Web is it changes so quickly that once information is collected analyzed and articulately presented, it is already outdated. Information from even several months ago is no longer accurate.

Jay Levinson, the noted author of Guerilla Marketing said it's like describing "a puff of smoke". The instant you finish describing it, it has already changed shape.

That's good news for the Guerilla Marketer. This dynamic medium is still evolving and gives smaller marketers a chance a level the playing field to compete and defeat their giant competitors. The first rule of marketing on the web is
THINK LIKE A GUERILLA!

Blogs, News feeds, content, meta tags, link-building, online Public Relations, viral marketing, email marketing and sales, audio, video, animation, youtube, myspace . . . the list keeps getting longer and longer. It's not only time to get your feet wet; start swimming.

The Internet tide is rising.

Bill
www.page1solutions.com

posted by page1bill at 3:44 PM 0 comments

Wednesday, February 7, 2007

Adding Audio To Your Website

The following are some thoughts on A/V added to websites:

I think audio can be an important element if it is personalized by the contact person you want visitors to form the relationship with.

I also suggest not overdoing it. For instance, it may not make sense to put a long piece on the home page, particularly if it replays the same thing every time you open the home page. This is very annoying.

Also, putting something on every page loses it's impact. Part of A/V is you can somewhat "catch" visitors by surprise and emphasize your most important thoughts, concepts, etc. That is why I definitely like using A/V on the contact form, particularly if we have a contact person identified. Use you’re A/V strategically to drive home your most important message, not tell every detail.

Also, I don't believe long pieces are effective, unless used in the right manner. For instance, visitors' expectation when they visit a website is not to be trust into a seminar. However, when they want and expect to view a seminar, A/V can be very effective, like lasikworld.com http://www.lasikworld.com/virtual_lasik_seminar.html

Just some thoughts.

Bill

posted by page1bill at 4:53 PM 0 comments