Web Marketing with Bill Fukui

Welcome to Bill's Blog. I am a website marketing consultant for Page 1 Solutions and have been marketing professional services (medical, dental and legal services) since 1994. Let me know if you have thoughts or questions on any marketing topics. Sharing information is the key to growth and success.

Monday, January 29, 2007

VISX Course Outline

The following is a brief overview of my course at the Spring VISX University.
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LASIK Search Engine Marketing: Advanced Website Strategies to Attract New Patients

Bill Fukui, Marketing Director, Page 1 Solutions – Website/Search Engine Marketing Specialists

Course Objective:

Learn how to improve your marketing results on Web. The Internet has become the primary consumer portal to the world of vision correction, and it is essential that your practice constantly find better ways to leverage this evolving medium. Learn why your website itself is the foundation for getting top search engine listings, and what search engines, as well as consumers look for when they visit your website. Discover new strategies to implement on your website that will attract more quality visitors and convert them into new patients.

Course Abstract:

Why do certain competitors’ websites dominate my local market on the search engines, while I can’t find my website when I research local LASIK providers? How can I determine if it’s because of my website, or are there other things I am not doing, or doing incorrectly? And even if I attract more visitors, am I converting a high percentage of them into actual leads and new patients? This course will point out critical elements to legitimate search engine positioning and how to move Web-generated through the decision-making process.

posted by page1bill at 2:06 PM 0 comments

Spring Courses

I have been invited to present website marketing courses this Spring at two major ophthalmology events:
1- ASCRS/ASOA
2- VISX University

Be sure to keep your eye out for more details to these important and information-packed events.

posted by page1bill at 1:54 PM 0 comments

Welcome

Thanks for visiting my blog. Check back soon for my latest thoughts on web marketing.

posted by page1bill at 1:00 PM 0 comments