Welcome to Bill's Blog. I am a website marketing consultant for Page 1 Solutions and have been marketing professional services (medical, dental and legal services) since 1994. Let me know if you have thoughts or questions on any marketing topics. Sharing information is the key to growth and success.

Tuesday, June 16, 2009

A Lasting Message

I am deviating somewhat today in my entry, as I was notified yesterday of the passing of the patriarch of Network Affiliates, Norton Frickey.

Network Affiliates was my first exposure to a career in legal and medical advertising, and I, as well as much of Page 1 Solutions, am a result of what Norton built there about 30 years ago.

Although Norton never really grasped my last name, referring to me as "Foo-too-lie," I always saw it as our little connection.

I will share one conversation I had with NF early in my history with the agency that stuck with me ever since.

I once asked him what drove him to step out of the shadows of the legal establishment and blaze the trail of legal television advertising, knowing he would be somewhat shunned by his colleagues. Did he really forsee the financial success it would bring?

He responded by saying he had no idea. But what he did know was that his message "fighting for the rights of the little guy," was something he really believed in. At the time, there were so many people with no access to the legal system, because you had to be either a company, or very well to do.

"That's not what our forefathers envisioned for our judicial system."

Then it occurred to me: If you do things with passion, for the right reason, and with a bigger, underlying atruistic purpose, success, including financial, is simply an outgrowth.

Since that time, I have tried to take that approach to sales and other things, and not focus so much on the sale, the contract or money. Rather, I focused more on providing a worthy service and products to clients that can really benefit from them. It's worked for me.

Thanks, NF!

posted by page1bill at 12:14 PM