Web Marketing with Bill Fukui

It is not unusual when I have practice's tell me that they get the majority of their business (many, as much as 80%) is generated from positive word of mouth referrals from happy clients/patients. The facinating thing for most practices is that they do nothing to consciously stimulate it! At the same time, they spend thousands of dollars on yellow pages, direct mail, print advertising, and radio/television.

So why is it that they will spend 100% of their marketing dollars and attention to things that generates about 20% of their business? The answer is that there has not been a simple "just pay some money" means to professionally and effectively market word of mouth business - Until today!

We all familiar with Facebook, LinkedIn, Twitter, YouTube, etc. However, Social media is NOT a website. It is a human phenomenon where more and more people are feeling comfortable with using the Web to build, manage, and communicate relationships.

The key is to find ways to get into the "community" by thoughtful participation and contributing. We will address this, and more, in subsequent entries, but for now, start thinking that your practice can and needs to enter the social media marketing arena and how you can stimulate more word-of-mouth business through a medium your patients/clients and all of their friends and co-workers are communicating, right now.