Web Marketing with Bill Fukui

Welcome to Bill's Blog. I am a website marketing consultant for Page 1 Solutions and have been marketing professional services (medical, dental and legal services) since 1994. Let me know if you have thoughts or questions on any marketing topics. Sharing information is the key to growth and success.

Wednesday, April 28, 2010

This blog has moved


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posted by benbcraig at 10:16 AM 0 comments

Friday, April 2, 2010

Join The Group

To provide my followers with a wider variety of subject matter and perspective, please visit our website marketing group blog http://www.page1solutions.com/Blog, where I will be posting there from here on.

See you there!

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posted by page1bill at 7:33 AM 0 comments

Friday, March 26, 2010

AMO - VISX University

Are you heading to Boston for the ASCRS ophthalmology meeting in April? It's just around the corner. AMO, owners of the VISX laser technology brand, is having it's annual University courses set up to help ophthalmolgy practices become better at building their refractive and other areas of their practice. Page 1 will be supporting this event and we will be there to answer any questions about website/search engine/social media marketing.

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posted by page1bill at 9:34 AM 0 comments

Friday, February 5, 2010

New Product - Dental Numbness

While at the MOMS meeting, I got the opportunity to be exposed to a relatively new dental product that is gaining some traction in the industry - Dental anesthesia reversal (OraVerse). It deals with the reversal of numbing anesthesia so you don't have to drool, talk funny, or any of the other side effects from having dental work done.

Generally, you will have numbing lasting several hours after treatment, which may effect your going back to work, meetings, talking on the phone, etc. This generally allows patients who still want to go back to work or finish the rest of their day the ability to schedule an early appointment without hesitation.

It is a product by Novalar Pharmaceuticals, Inc.

We discussed the marketability of this product to the consumers and the competitive advantage it may provide to higher-end dental practices that offer it. We also discussed the pros and cons of even giving it away and when to do that.

Good Stuff!

By the way, if you want to look into OraVerse, contact Rick Ornelas at ornelas@novalar.com.

posted by page1bill at 10:14 AM 0 comments

Thursday, February 4, 2010

Meeting of the Minds 2

I also wanted to add the my previous entry and mention that I also met with another one of my favorite clients, Dr. Ken Mogell, a cosmetic dentist in Boca Raton.

As always, we had a candid discussion about several issues, discussed updates to his website, and agreed to develop an annual strategic plan for his online marketing for his practice. We had a great, yet very productive time.
----------------------------------MOM Group Photo--------------------------------

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posted by page1bill at 3:44 AM 0 comments

Meeting of the Minds

One of our high-end dental clients, Ron Konig, DDS. (a Houston cosmetic dentist) recently offered me the opportunity to sponsor a meeting of some very accomplished and successful dental professionals who refer to their group as "Meeting of the Minds".

I was given the opportunity to present a course on marketing to today's new "e-Patient". It was designed to be a one-hour course, but the interaction with this online-savvy group of dentist expanded the dialog to over two and a half hours. I felt as though I monopolized their meeting, but they insisted it was what they wanted and that it was a very productive use of their meeting time. I have to say I also walked away with some "gems".

We later went to dinner at an upscale Italian restaurant. It was a great time and I got to spend some time with a group of pretty dynamic individuals.

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posted by page1bill at 1:47 AM 0 comments

Monday, January 11, 2010

Online community advice vs. marketing and advertising


The pendulum has swung the other way!

For years, online consumers have been innundated with marketing messages as the Internet evolved from a primarily information exchange medium, to one dominated by advertising and marketing. The medical industry is by no means an exception.

However, with the growth of social media and online communities, as well as the exponential increased influence of consumer reviews and opinions, today's E-Patient has much more decision-making resources beyond medical advertisements and self promotional brochure websites to guide and influence their medical decisions. Most see this as a good thing for the consumer. But it doesn't come without a cost and added responsibility.

I recently ran across a video that gave unique perspective to the responsibility of online communities when dispensing medical-related advice, and consumers searching for medical information and guidance on the Web.

http://scienceroll.com/2009/11/26/most-creative-presentation-ever/

Quality medical marketing and dental website design firms should take extra care, but also take pride in our services by ensuring we help and guide our clients present helpful information for distribution on the Web.

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posted by page1bill at 5:06 AM 0 comments