Practicing What We Preach - a lesson in link building

As you may already know, link building and content freshness are important. We always encourage our clients to get links from credible and relevant websites such as their higher education institutions and the associations/clubs to which they belong.

Another area where links can be attained is from the charities and non-profits that we contribute to. For example, Page 1 recently held a casino night/open house which doubled as a fund raiser for two charities. Page 1 donated half of the proceeds to the Second Wind Fund, a Colorado organization which aims to decrease the incidence of teen suicide. As a result, we have been made a sponsor of the organization and will receive a link from their website to ours.

Part of the reason we got the link is because we asked for it. Asking for links can be uncomfortable and we get that. However, the value that comes from those links is well worth getting over the initial jitters. In short, DON'T BE AFRAID TO ASK FOR LINKS. The worst thing that could happen is the organization will say no. You have nothing to lose, except better website marketing results.