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Do you have any clients using a TV station or other online source for advertising, such as a banner ad, online newsletter or a law line page? One of my clients, car accident attorney Michael Barszcz and I were going through Google Analytics and he noticed the reports that the TV stations were giving him were significantly different from the stats in Analytics. The discrepancies were large enough that he was considering stopping services with one of the television stations he is working with.

After working with the TV station we created a unique URL using Google Analytics URL Builder. We sent it to the television station and they changed the regular link going to his website home page, to a URL that is recognized specifically as a separate campaign in his Google Analytics account. It still goes to his home page, but it automatically created a "Campaigns" section in the Traffic Sources Overview. Now the client can see a better view of exactly what traffic is clicking through to his site.

Creating a new URL takes about 5 seconds and is great for tracking separate online campaigns.

1. Go here
2. Enter Destination URL - ex: Client home page
3. Enter Campaign source - Where the campaign is coming from, ex: TV station home page, Newsletter, etc.
4. Enter Campaign Medium - Name of Campaign
5. Enter Campaign Name
6. Click Generate URL
7. Send unique URL to client or company working with client.

Once they have changed the URL, it will start to track in Analytics and you are all finished! There may still be some differences between the click report and analytics report, but the tagged URL will help mitigate the major differences.

For more questions on how you can track your marketing services, contact Page 1 Solutions today!