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Just recently Google released a new social search function. This new feature will now take into account what your social networks are talking about when providing search results.
In order to activate this particular feature, you first need to have a Google account. Within the settings area of your Google account you have the ability to sync all of your contacts and social networks. Once this is done you will began seeing keyword specific results based on what your contacts are saying. Are you confused, I know I was at first? What this means in plain English is if you have gone through and managed to sync your contact(something much easier for some than for others) if you search on the new Ipad and anyone of your contacts has mentioned it on one of their many posts you will see that in your search results. These types of search results are becoming more common and represent a new way to further optimize your site.
This type of function provides our clients (you) with a great opportunity to get your site on the search results page by using the social network sites you have already created. To take advantage of this you simply need take what you have already done with your social networks and expand on it. Here are some basic steps you can take:
1. Whenever possible add new contacts and friend to your social networks; more friends means more opportunities for visibility
2. Build out your Google Profile with as much information as you can and include all of the social networks you belong to
3. Specifically build your friends list on Google and Google chat since these contacts get top billing in the social search results.
4. Encourage your employees, clients and collogues to tweet, post, mention, or link to your site as much as possible using their networks.

How people search for information is changing. Traditional optimization is still extremely important but these types of new personalized searches present a great opportunity for the new "word of mouth marketing".