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Friday, November 21, 2008

Building Relationships with Video

On a conference call with clients yesterday, they asked if we could get webcams attached to our computers for conference calls. Perhaps they want to make sure I’m fully focused on them and not multi-tasking, but I suspect it’s something deeper. They want a connection with the face on the other end of the phone that advises and guides them through their marketing strategies. This is evidence of how far our desire for human/technology interface has come with the evolution of the web.

Let’s face it: video is becoming more and more prevalent in the world, especially in marketing. Video is everywhere: YouTube, MySpace, Facebook, even Google Ad Words. Video on the web is not as much about advertising as it is relationship building. Video is about context, and Page 1 Solutions’ context is based in relationships and marketing results. Is video the solution to combining marketing and relational interface?

Video forms a common boundary between our clients and the people who need their services. Video is the overlap between the educationally impersonal internet and making a commitment to exceptional service. Video can satisfy the ever-growing desire for interaction between friends, clients, and even strangers.

Video needs to be relevant to the target audience – meeting the viewer’s goals and fulfilling their desire to hear you speak for and about yourself. As the human/technology interface continues to evolve, so does the capability to convince web surfers that you are the best choice, all in less than a sixty second span. This applies to the fundamental goals of marketing: Building trust and establishing credibility between our clients and their prospective leads. While we continue to find new uses and reliance on what the internet has to offer, those who can establish relationships will always win in the end, and video is a powerful relationship builder.

posted by Lesa at 1:00 PM 0 comments