24-7 AMs | An Internet marketing resource for you!

Our office and workplace:
We are fortunate to have many people from diverse backgrounds at our office. We are not a cookie-cutter company, and we certainly do not make cookie-cutter websites. And the reason for this is because each of our clients is unique in their own way. But how unique? And how often do we get the opportunity to develop a relationship that is more than an expectation to have answers?

Giving answers, that’s what the AMs do. But in life, how does context dictate the questions and answers of a business relationship? And from our inter-relations with clients, what perceptions do they gather of us and us of them? Is it all glamour? All business? All frustration? Not all personalities mesh, that’s just a fact of life.

One of the day-to-day challenges is getting to know our clients. We rarely have the opportunity to meet in person and while we are a phone call or an email away, logistically, we can be worlds apart. There is an easy way to bring the two halves together and that is to have a face-to-face conversation, in the client’s office, about their company and how it relates to their website.

Advantages of meeting clients:
We as AMs are more than the person on the phone, and they are more than a body associated with a website. We talk a lot about making a “connection” between viewer and website, but sometimes struggle to do this behind the scenes. How well can you get to know a person when you only go over reports and fix what is broken?

I recently had the experience of meeting three out-of-town clients within one month. One was a Chicago Cosmetic Surgeon and one of the others was a set of Washington D.C. Injury Attorneys. Meeting face-to-face with each of the clients was a unique learning experience and brought me closer to them.

Our goal as AMs is to represent the client through their website—to present their goals, objectives, and philosophies so that in turn, their business will favorably increase. Meeting face-to-face moved us forward and I learned you can’t judge a practice entirely by the website or the person representing the website. When you set foot in the door of an office, it shows you how the environment operates on a day-to-day basis. Perhaps not all of our clients have skyscraper offices looking down on the people they can help, but rather they reside on the same street level as the people who need help.

Information gathering over the telephone and email can only accomplish a good understanding of what a practice is all about. Only meeting in person and “living” the experience can acquire the great understanding needed for a phenomenal website and superb website marketing results.

Labels: Relationship building