Track with Me

The account managers at Page 1 Solutions offered up a collective cheer of joy when we heard that call tracking is going to be standard with all new client contracts. Why is that? Because we know, just like you do, that most new business contacts you via phone, not by email. While we have long been able to keep track of the messages that come to you through your contact forms, there have been rumblings about the need for call tracking since somewhere around the Jurassic age.

No doubt you have a number of questions about the purpose and effectiveness of call tracking. I have attempted to anticipate a few of them, and provide answers as follows...

What does call tracking do?

Call tracking keeps specific track of the number and length of calls that come to your office through a particular phone number. It may surprise you to know that your phone company does this every month and sends you a report on it. In lay terms, we call it a "phone bill."

How does call tracking work?

The goal for call tracking for a website is to determine how many calls are directly generated by a website. To do that, we have to create a separate 800-number to put on the website - separate from the one you currently use.

So...do I have to have two phones, then?

Happily, no. The phone line set up for your website transfers directly to your main line when it is dialed. The new patient or client dials the number on the site and is sent to your main phone line.

Why should I know how many people are calling directly from my website?

Let's pretend you have a three-strategy marketing plan: web marketing, TV marketing, and print ads. Wouldn't you like to know what percentage of the calls you're getting can be attributed to each section of your efforts? We sure would!

I already have an 800-number.

Great! Do you use it in all your marketing campaigns? If so, it won't specifically work for tracking calls from your website. If you're only using it on your website, let us know, and there's a good chance you already have access to call tracking without even realizing it.

I already have a website set up with Page 1.

If you're reading this, there's a good likelihood that you're already a client with us. If that's the case, call tracking is available, and you shouldn't hesitate to take advantage of the option. You can contact your account manager to ask for more details, or to let us know that you're as excited about this new option as we are.

I don't care how many people are calling me from my website. I just want to be number 1 on the search engines!!

Great! Let us know that too! We know that some clients are more interested in the number of new clients they're brining in, while others know that the country as a whole is moving toward the internet as its primary source of information, and still others just want to show up on the search engines above the competitor down the street. Whatever your goal is for your web marketing, make sure you're letting your account manager know. We can better help you reach your goal if we know what it is.

When you are beating your competitor on the search engines, showing up in that coveted number-1 spot on Google, and reaching that goal you've set for yourself, your next goal can be to figure out if it's really paying off to buy those two 30-second spots during the Super Bowl half-time.