Inspire me! Impress me!

Imagine for just a moment that I am your customer. I do a Google Search, I come across your website, and
BAM!
You now have 20 seconds to earn my interest or I go away.

So what do you do? What should you have on your site?

There is a certain perceived glamor that surrounds fancy websites with lots of movement and interactivity. But the truth is, most consumers don't need a flashy website to be impressed. What impresses people is EASILY finding what they want and understanding what is in front of them. In the book Don't Make Me Think by Steve Krug, his point is a website should be designed and written in a way that lets consumers accomplish their intended tasks easily and directly. Here is a sample chapter.

So what do you do?

[ ] Make sure your site is really targeted towards what you want to promote. In some cases, this may mean you create a specialty site dedicated only to the area of practice you want to grow. Don't try to slip in other irrelevant subject areas. That defeats the entire purpose.

What should you have on your site?

[ ] Images. Include images of people who resemble your target market. It is no secret, people like things they can relate to. Also include images of things that make you special. For example, if you have some technology or resource that most others do not don't just tell me about it, show me.

[ ] Easy to Understand Navigation. Are your navigation elements labeled clearly and in the same way that you refer to them in your practice? Whatever you do, don't clutter it. Beware the clutter.

So are you doing these things? If you are not sure, call your account manager. We do not expect you to know these things. We are here to help educate you about web marketing. It is literally our job to ensure you are doing the right things when it comes to promoting your site. Don't let your customers leave your site uninspired and unimpressed.