Is search engine optimization marketing, or technical?

Search engine optimization is a specialty many people claim to have skills for without fully understanding both the marketing, and technical perspective. Yes, it definitely a marketing tool, but without the technical skills, and a commitment to ongoing research and development your marketing dollars may be wasted. If a marketer doesn't understand the importance of coding, registrations, blogs, electronic press releases, and link building campaigns then they are not doing a complete job.

Here at Page1Solutions we strive to have strong mix of proven marketing strategies, technical expertise, and ongoing research and development. The search engines make it impossible for anyone to deploy a single strategy, neglect research, or forget about tracking metrics. Many webmasters do not have a complete understanding SEO when they design websites. They may produce a beautiful website that is difficult for the search engines to index. We work with websites designed by other companies in addition to designing our own websites. We understand we need to keep the customers goals in mind whether it is our design or not.

So the next time someone calls your to sell you their optimization services consider these questions:

• What is their marketing background?
• Do their designs win awards?
• How will they prove you have received value for your dollars? Do they have strong tracking programs?
  
• Do they continually monitor your account for success?
• Are they strong with technology?
• Do they offer a variety of products to help reach your SEO goals?
• Do they do ongoing research?

Anyone can read SEO for Dummies and claim to understand the business, but unless they work in the business day after day, and year after year they cannot claim to be an expert.
The account managers, and entire staff at Page1Soultions is here to see that all your web needs are met.