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Friday, October 5, 2007

Saying No to the Client

We have all encountered situations when we have had to tell
a valuable customer no to a request. This happens not
because we do not want to accommodate the customer,
but rather because their request is not in their best interest.
When a customer hires a professional they are paying for the
expertise that person has to offer, not simply to follow their instructions.

How does a professional deal with this in a way that does not
alienate the client? Communication! Every doctor, or lawyer
has had to explain to a client at one time or another how their
choice just doesn’t work for them. Here at Page1Solutions we
have to do the same thing. While we obviously want to please
our clients we would be failing in our duty if we let a client make
changes to their website that would be detrimental. Just as each
of our clients is an expert in their chosen field, so is our company.

Web design, and web marketing are totally different than other
forms of media, or advertising. A website’s traffic can drop
dramatically from simply moving a form. A site that is difficult
to navigate can cost you those important leads you are looking to
convert into clients. The user is on your site because they are
looking for information. It is our job to help them find it easily,
and quickly. Then we have to add those important calls to action
so they will feel compelled to call your office, or to fill out a contact form.

All of our clients understand the fine line in serving the client to
simply make them happy, and supplying superior service that
will truly benefit them. I am proud to say at Page1Soloutions
our goal is to provide superior service.

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