PPC Accountability

When we started Page 1 in 2001, almost nobody understood the value of PPC - pay per click - as a marketing tool. At that time, top listings for keyword searches - that today might cost $10 per click - could be had on the major search engines for 5 cents (yes, I did say cents) per click. In those days, it was almost impossible not to make money using an aggressive PPC strategy. We might spend $20 - $30 per month and the client would get leads worth many thousands of dollars.

Today, it is a different story. All your competitors know about PPC and many have implemented aggressive PPC strategies. So how can you be successful?

Conversion Tracking.

The key to a successful PPC campaign is to be able to track which keywords actually generate your leads. It is not enough to know which keywords are generating the most clicks - or costing you the most money, you have to know which ones generate leads to your practice. Then work backwards to figure out which are the most cost effective search phrases - on a cost per LEAD basis - in addition to a cost per click basis.

We can help you with this. Just ask one of our account managers....