24-7 AMs | An Internet marketing resource for you!

This is my first post on the 24-7 AMs Blog and I want to reiterate my mantra:

More Content + More Links = More Business!


The bottom line with website marketing - whether you are a cosmetic dentist, a cosmetic surgeon, a LASIK surgeon, or a personal injury lawyer - you need to get aggressive about your content. It is no longer enough to optimize a basic website. We used to be able to get great results with that. Now, it is much more competitive and we have to work hard to get to Page 1 and stay there. And by "we" I mean both Page 1 and you - the client.

The most important thing you can do for your site is develop and implement an ongoing plan to add content. Not just any content. It needs to be information that is useful and interesting to consumers - your potential patients or clients. People are looking for information. If you become their information resource, when they are ready to purchase your services, they will come to you. You can provide that information in a blog - as long as you post regularly - or by regularly adding and updating new pages on your website. Ideally, you do both. The more you do, the better you will do.

At Page 1, we write a lot of that content for our clients, but if you really want to dominate your market, you need to get involved and write some too. The more, the merrier.

Get it?!?

Now, the second part is links. Links are the way that search engines evaluate your credibility. The more links you have pointing into your site, the better. However, links alone are not enough. Search engines will only respect links if there is solid content that justifies the links. The natural link building approach is to write lots of content about interesting things and wait for websites to link to you. We can jumpstart that process by purchasing links or exchanging links, but you still need great content that continually expands and evolves or the search engines will perceive the links to be what they are - artificial.

There are several good ways to obtain links and I will write more about each in subsequent issues, but the best are:

Directory Listings - we do this as part of our service at Page 1, but there are some directories that you need to pay for and they tend to be more valuable than the free listings. You should pay extra for them.
Article Syndication - what we refer to as ePR. Write articles - or let us write articles - with links back to your site. We will get them published. This really helps. Again, the more you do, the better.
Other Link Building strategies include purchasing links, exchanging links and more.

Keep coming back to learn more.

Labels: cosmetic dentists, cosmetic surgery, injury lawyers, lasik, website marketing