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Tuesday, June 30, 2009

Google Friend Connect

We all know social networking is the wave of the future. I am proud to have the first Page 1 Solutions client to take Social Networking into a brand new direction. Google recently released a new program called Google Friend Connect which allows websites to add different widgets to their site to make it more interactive, like Facebook, Myspace, etc.

After looking at some of the cool features that Friend Connect has to offer, I spoke with my LASIK client, The Carter Eye Center. They just built a brand new LASIK focused site with the intention of appealing to the younger generation and I thought they would be the perfect client to test this new program out on. They had asked about different ways we could make the site a little more interactive for users to leave comments and ask questions.

Google Friend Connect has the potential to make a site come alive and allow feedback from users. There are several options you can add into the site. After becoming a member of the site, users can rate, review, leave comments, make recommendations, and much more. We chose to start with 3 of the available features but have the option to add more down the road.
I am very excited to see how far we can go with the social networking for Carter Eye Center. They are the first in their area to try this, and will stand out in front of their competition.

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posted by Ashley Martin at 3:02 PM 0 comments

Taking blogs to the next level

Recently my client, Westport cosmetic dentist Dr. Worthington had us program a cosmetic dentistry blog onto his website. I knew this would be a great help to his website by adding fresh up to date content and creating internal links on the pages of his site. I told him he had to fully commit to blogging at least once a week. He promised me he would and the very next morning I had a phone call asking me to check out the new dental implants blog he posted. Now, Dr. Worthington is blogging at least twice a week for the blog on his website- when he had never blogged before in his life.

Additionally, he set up his very own 'Exciting World of Dentistry' cosmetic dentistry blog. On this blog he picked from one of the generic templates that blogger offers and now writes at least one blog a week on this Exciting World of Dentistry blog as well. On these blogs, he also links back to his main site, to again create more links and information out on the web about his practice.

It is so refreshing to see a client take what I have taught them and expand that into something so much greater. I am very excited for Dr. Worthington to see the benefits of all his hardwork and effort.

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posted by Amanda at 10:15 AM 0 comments

Wednesday, June 24, 2009

Fast Response Time Essential to Effective Web Marketing for Law Firms

In response to the devastating Metro collision in Washington DC on June 22, we promptly wrote and added informational pages to two of our clients' websites. We hope that by doing so they are able to assist anyone injured in the accident that occurred on the Red Line at the height of evening rush hour. While the media has been focused 24-7 on this crash, so have the train accident attorneys at Chaikin, Sherman, Cammarata, & Siegel, P.C.

posted by Lesa at 2:58 PM 1 comments

Warm Woolies - Exciting Opportunities

Warm Woolies is a local company that we have been working with since 2004. They are a non-profit organization whose volunteers knit clothing for children around the world. They have been working with orphanages in China, Russia, Mongolia, Kazakhstan, and Reservations throughout the United States.

They are in the process of working with Lands' End on a campaign later this year to help fight homelessness. Warm Woolies will be featured in their September magazine and on their website. They will be holding a Denver based event later this year, in conjunction with Lands' End, to raise awareness about homelessness and those in the community who are less fortunate.

It is a pleasure for us to work with such a wonderful group of people and volunteers.

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posted by Shannon Montoya at 9:35 AM 0 comments

Monday, June 22, 2009

New Ideas Wecome!

Recently, many of my clients have begun to use Social Media like Twitter and Facebook. There is so much buzz about this new phenomenon that everyone wants to be in on the "next new thing." Cherrish at Pratt Plastic Surgery and I created a new Facebook fan page for Seattle Cosmetic Surgeon Dr. David F. Pratt- I showed her all of the basics to create events for new specials, adding photos, etc.

Additionally, she created a discussion board on Facebook. This allows her to post new topics and have people respond after to keep people engaged on the topics. She posted topics on Breast Augmentation and Financing which is a common concern for most people right now.

I encourage all of my clients to come up with new and exciting features on Social Media. It creates better branding, more word of mouth and who knows it might even generate some leads.

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posted by Amanda at 10:16 AM 0 comments

Wednesday, June 17, 2009

Should you be "Vlogging?"

A video blog, also known as a vlog is great tool that can be used to market your website online. Some video blogs even use keywords to describe the video which can help with optimization. Using a vlog is an effective way for businesses to explore different ways of communicating with their audience.

A fantastic example of video blogging is Dr. Paul Angelchik , a plastic surgeon in Phoenix, Arizona. He uses video blogging to inform and educate his plastic surgery patients of the different options they have available to them. Vlogging can help build relationships with patients and clients early on in their decision making process.

Page 1 Solutions created a youtube channel for Dr. Angelchik's vlogs that have been viewed several times. His breast augmentation vlog about Saline vs Silicone has even received a couple of comments from youtube viewers.

If video blogs turn out to be anything like blogs and podcats, the answer to the question: Should I be vlogging is definitely “YES!” Video blogging can be a pretty inexpensive way to add some pizzazz to your site and step out in front of the competition.

posted by Ashley Martin at 11:37 AM 0 comments

Tuesday, June 16, 2009

Is Bing the next big Thing?

By now everyone has heard of Bing, Microsoft's new search engine, but is it really ready to take over Google? With all of the buzz surrounding the new search engine, Bing has now over taken Yahoo as the second search spot. However, some of this intial surge could be do to the large amounts of advertising. It will be interesting to see if people stick with Bing after the initial launch. The numbers are still rising but as of June 4th, this graph came out of the StatCounter information logs:
As you can see Google still has a major hold on people's search engine, but only time will tell if Bing can close the gap.

posted by Amanda at 8:38 AM 0 comments