Wednesday, February 3, 2010
posted by
Ashley Martin
at
3:34 PM
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Tuesday, February 2, 2010
posted by
Ashley Martin
at
10:20 AM
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Monday, February 1, 2010
posted by
Lesa
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4:49 PM
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Friday, January 29, 2010
posted by
Millicent
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4:50 PM
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Google has continued to impress many over the years. Google has become a noun in everyday language ("who was the 17th president of the United States?", "I don't know, Google it!"), created a cell phone, and is constantly creating new brand extensions such as Google Trends and Google Analytics. As an internet marketing company, we have seen firsthand how beneficial these extensions have been to us in the way we track the success of our clients' websites.
In this continuous trend of innovation, Google's new child, Google Ad Planner, is about to change the way marketers and advertisers gain insights into both their competition and target market. While it's still in beta, Ad Planner is a research and media planning tool that connects advertisers and publishers with the click of a mouse. Imagine an account planner and media planner combined into one, who is able to give you immediate results. That, give or take, is essentially what Google Ad Planner is.
There are 2 aspects of Ad Planner that I both love, and believe can change the way we gain insights on both our target market and competition.
First, Ad Planner provides in-depth information on who exactly is visiting your competing sites. By typing in a website, Ad Planner will give you information about the age, gender, income, and education of the people visiting that site. Ad Planner also displays other websites these individuals are visiting.
Another amazing feature of Ad Planner is the ability to gain insights on a specific target market based on particular keywords they're searching. Ad Planner allows you to enter your desired demographics and specific keywords, and it will display the top websites your demographic is visiting after searching those specifics keywords. All of this provides marketers, advertisers, and SEO gurus with unbeatable insights that would normally have taken months to gather.
While there is still plenty of room to grow and improve, this new tool has huge potential to transform the way marketers do their research.
posted by
Tiffany
at
4:44 PM
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posted by
Guyg
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4:08 PM
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posted by
Drew
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2:53 PM
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