Page 1 Solutions Blog

Website Marketing | Web Design | SEO

Friday, October 30, 2009

www.Page1Solutions.com

Have you explored the Page 1 Solutions website lately? In efforts to make our website more user-friendly, we have changed up the design slightly to incorporate easier navigation, links to our social networking profiles and more!

We would especially like to recognize and thank Jessica Espinoza for all of her hard work on the site. Her patience, organization, and dedication to improving the Page 1 website has been remarkable.

Check out the new site, and be sure to look for even more updates in the coming months!

posted by SaraS at 10:26 AM 0 comments

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Tuesday, October 27, 2009

Page 1 Solutions Wins Again!

We are very proud to announce that Page 1 Solutions has won three WebAwards from The Web Marketing Associate for outstanding achievement in web development! We won two awards for "Legal Standard of Excellence" for websites that we developed for The Cochran Firm Criminal Defense and Kline & Specter, P.C., as well as the "Marketing Standard of Excellence" for the Page 1 Solutions website!

posted by SaraS at 11:17 AM 0 comments

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Monday, October 05, 2009

FTC Cracks Down on Paid Endorsements & Testimonials

The Federal Trade Commission made an announcement this morning that will undoubtedly have a significant impact on bloggers. According the FTC's Guides Concerning the Use of Endorsements and Testimonials in Advertising, writers of paid endorsements and testimonials will be required to disclose their connections to the seller of the product or services that they are supporting, or face fines up to $11,000. The Guides, which have not been revised since 1980, "add that new examples to illustrate the long standing principle that 'material connections' (sometimes payments or free products) between advertisers and endorsers - connections that consumers would not expect - must be disclosed. These examples address what constitutes an endorsement when the message is conveyed by bloggers or other 'word-of-mouth' marketers." Celebrity endorsements and social media postings are also subject to the new and improved guides.

This transparency will certainly be good for consumers, who have sensed for some time now that not all reviews are "real" and will definitely have an impact on advertising strategies. But it will interesting to see how the required disclosures will be presented - I'm guessing hidden and hard to distinguish, but we'll see.

Click here to read the full new release from the FTC

posted by SaraS at 8:59 AM 0 comments

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