Page 1 Solutions Blog

Website Marketing | Web Design | SEO

Tuesday, May 26, 2009

Content Management System Websites - In the right situations

Technology on the Web continues to evolve. One trend that is occurring is the development of content management system (CMS) websites (as opposed to .html websites). These sites are developed with different back end programming that allows you to make modifications to the website, without going through your webmaster.

In many cases, this technology has benefits for the client and the design firm, but be aware that there may be some issues or drawbacks:

1- Stuck with your designer. CMS websites are built using a database that many times uses copyrighted programming and requires special hosting. Many CMS webmasters don't allow you to take their database with you, if you decide to go with a new web marketing firm at a later time. In many ways, you can be held hostage simply because of the way your website it built.

2- Can Hurt Your Search Engine Results in several ways. 1) If your current .html website has been optimized and has built a lot of equity with the search engines, you may be risking your results by changing everything without a lot of foresight. CMS websites typically produce pages with different names than your .html website and unless your designer is also focused on your SEO, all the pages the search engines indexed can be removed from the index. Although there are some work-arounds for this, there is a real chance you may see dips in your SE results, at least in the short term. 2) There are some who indicate that .html sites are more search engine friendly, but this is still an ongoing debate, as search engines aren't going to "tell all". Generally speaking, the cleaner the code, the better it is for Google. 3) When making updates to the website, it is not unusual for clients to unwittingly remove optimization-related work that will hurt your results.

This is not to say the CMS websites are not appropriate. The key is to determine ALL of your website marketing goals, and then consider the best option that meets them. Don't just be sold on bells and whistles.

posted by page1bill at 7:04 AM 0 comments

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Wednesday, May 20, 2009

Public Relations


I gradutated with a degree in Public Relations many moons ago. Since then, many things have changed in the world of marketing and Public Relations. It's no surprise that the biggest has been the imact and role of the Internet.

Much of public relations was about sending press releases to traditional media outlets to spead newsworthy information about your company or client, to stimulate positive articles/stories/interviews/ etc. that put you in a good light. It was always referred to as "the most valuable FREE advertising you can buy."

Today, public relations takes on new, larger and more challenging roles. The fact is,consumers today (with advances in technology) are in more control of the media and information they consume. No longer are they limited to blankly staring in front of a "boob tube", or reading newspapers for news or information. Traditional media has lost much of its ability to influence the masses.

Although the goal to credibly market or present your practice in a positive light to your target audience has become a bigger challenge, one tool that remains is the Press or News Release.

Press/News Releases need to not only address both online and traditional media, it needs to be written with different goals and objectives. Press/News Releases not only need to get traditional media to take action, it also needs to secure online exposure, enhance search engine optimization results, and build traffic to your practice website.

A pretty big task. I'll try to provide more details about Press Releases in subsequent entries. Come back later for more.

posted by page1bill at 7:10 AM 0 comments

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Tuesday, May 19, 2009

Next Wednesday In Djibouti

When I was a small child I used to be worried that I would be given random tests in school. These tests would ask me trivial questions about every topic under the sun. Occasionally I would study for these “tests” by flipping though the Encyclopedia.

What is the capital of Djibouti? Answer: Djibouti.

This week a new search engine came online, WolframAlpha.

WolframAlpha’s answer to the same question: Djibouti. Population, 623, 891. Current local time, 9:45PM. Current weather, 90 degrees farenheight, 80% relative humidity, wind at 0 mph and a few clouds. Elevation, 26ft. Nearby larger city, Sana, Amanah al-Asmah, Yemen. 272 miles north-northeast.

How does it know this?

WolframAlpha is actually a computational knowledge engine. It doesn’t just search, it does data analysis and computation before it delivers the results. It’s not just another Encyclopedia, or in today’s world, Wikipedia.

WolframAlpha will solve difficult math equations, examine the historic earnings of a public company, compare alloys or woods, compute the location of a planet on a specified date, graph two stocks, or analyze the nutritional value of your last meal.

WolframAlpha is also not a Google Killer. They perform very different functions. Google can find a Doctor or Lawyer in New York. WolframAlpha can tell you the median wage of a Colorado Family and General Practitioner, the total number of them employed in the state, the yearly change, and compare that to a New York General Practitioner.

Google will find information that already exists online. WolframAlpha will create content based on known facts.

The question no longer is what is the capital of Djibouti? The question is what is happening next Wednesday in Djibouti?

The answer, at 5:44AM the sun will rise following a waxing crescent moon. There are no official holidays but some people will celebrate the 100th birthday of Dolores Hope, a musician.

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posted by Troy Dunn at 12:42 PM 0 comments

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Tuesday, May 12, 2009

The First Annual Page Onesies

At Page 1 Solutions, we value colloaboration and creativity. We understand that in order to be a successful Internet marketing firm, we must have a strong team of employees and create a stimulating environment. This combination doesn't just happen by accident.

At this year's team building event, dubbed The Page Onesies, we ventured to downtown Denver. After breaking off into groups, we were challenged to complete a movie-themed video scavenger hunt. This friendly competition encouraged us to leave our comfort zones, masquerade in public, and work together to win one of the coveted Onesie Awards.

And the Onsie goes to...

Best use of a Stranger: Star Wars "I'm Obi Wan Kenobi..."
Best Comedy Scene: Back to the Future "What's your favorite paradox?"
Best Action Scene: James Bond "The Jet Pack"
Best Drama: The Matrix "Neo revives Trinity"
Best Costume: Pirates of the Caribbean "Jack Sparrow"
Best Picture: Star Wars

At Page 1, we know how important it is to not only work hard, but to play hard too. Check out our Facebook page to see other hilarious pictures of our team during the event.

posted by SaraS at 8:23 AM 0 comments

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Tuesday, May 05, 2009

Page 1 Team Continues To Grow

Our team continues to grow with the recent addition of two more great people. Our clients' needs are ever changing and growing, so we must adapt in order to continue to provide outstanding service.

Tara Pingle is a returning employee who previously worked with Page 1 as an Intern. She has come back on board to fill the shoes of Link Building Specialist. She will be doing a lot of R&D to help Page 1's clients obtain backlinks to their websites. Link building can dramatically help with search engine optimization results, if done appropriately. She brings a lot of excellent skills to her new position. We're lucky to have her back!

Rebecca Lehmann was recently hired as our fifth Search Engine Optimization Specialist. She has a lot of experience and a strong skill set that will be a great benefit to the Page 1 team. She will be focusing exclusively on website optimization for our law firm, medical and dental clients.

Welcome back Tara and welcome aboard Rebecca!

posted by JessicaE at 3:49 PM 0 comments

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Friday, May 01, 2009

Stewart L. Colling

This week we heard the unfortunate news that Stewart L. Colling, suffered a fatal heart attack while jogging with his son. Stewart was a partner with our client - the Orlando, Florida firm of Colling, Gilbert, Wright and Carter, PA.

Since 1986, Stewart Colling had practiced law exclusively in the areas of personal injury and workers' compensation. He won a reputation as one of the staunchest allies of persons injured in an accident or at work. He became a leader in many legal organizations, including The Florida Bar, where he was a member of the Executive Council of the Workers' Compensation Section; the Florida Workers' Advocates, where he was president from 2001-2002 and has been on the Board of Directors since 1997, and the Florida Justice Association, where he served as Chairman of the Workers' Compensation Section.

As a client, Stewart demanded no less of us than he did of himself, but he was always calm and reasonable. His willingness to seek innovative approaches inspired us to constantly reach new heights in our services. We are a richer company for our association with him and his firm.


Stewart was more than a client--he was a friend. Everyone who knew him saw a truly good and honest person. He always thought of others first. He often spoke of his children. It was obvious that he was proud of them. We will miss him.

posted by Dan Goldstein at 5:38 AM 0 comments

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