Page 1 Solutions Blog

Website Marketing | Web Design | SEO

Wednesday, January 21, 2009

Your Web Marketing Company's Roots

When considering a web marketing company, it's important to consider the company's background. What is their core business? Is SEO just a small part of their business? You'll get the best results from a company that is focused on search engine marketing. Unfortunately, these companies are few and far between.

Many web marketing companies don't have their roots in search engine marketing. There are companies whose flagship service is actually just a directory website. Even the phone book companies are professing to have web marketing services, but at their most basic level, their core business is not search engine optimization. You can read more about phone book companies and web marketing here. The core business of all these companies is promoting their websites, not their clients' website.

Other companies are primarily just website design companies who have added on SEO purely because the demand for search engine marketing has grown so much. Most of these companies haven't invested the resources in terms of personnel and R&D to be true experts in the field of SEO and to offer on-going services to promote their clients' websites on a monthly basis. These design companies usually just offer a one-time optimization of the website and charge an up-front fee. They have no investment in the long-term success of the website.

At Page 1, we were founded as a search engine optimization company. That's where our roots are, and it influences everything else that we have grown into. We now offer website design, directory websites, copywriting, social networking management, pay-per-click management, and other services, but it all comes back to search engine optimization. Our one and only goal is to get our clients business from the search engines.

posted by Jonathan Fashbaugh at 8:22 AM 0 comments

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Friday, January 16, 2009

Call Tracking In Web Marketing

Many times while speaking with a new client they will ask “How will I know how well the website is performing.” To get a complete understanding on how successful your online marketing strategy is, you must track everything you do. At Page 1 we use many tracking systems but the one that seems to be left out or not thought of by many practices is call tracking. I have found that recently people are calling practices as much as they are emailing them. By placing a unique 800 number on all your marketing efforts you are running, when the phone rings, you’ll know whether the caller found you through the website, and if so, the caller’s exact source, for example, Google natural listings, Google pay per click, a print ad, etc. Armed with this knowledge, you can cut the fat from your marketing efforts and maximize ROI. All phone tracking numbers work with your present office number.

By tracking both on and offline ads, you can easily evaluate ALL of your marketing efforts to see which are performing best. Call Tracking has become an increasingly valuable tool for any Internet Marketing strategy.

posted by Clint Macklin at 2:38 PM 0 comments

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Wednesday, January 14, 2009

Ad Verbiage For Paid Search Engine Listings

Ad verbiage for PPC (or pay-per-click search engine marketing) ads is a balancing act (and this is true in almost all aspects of Internet marketing):
  • You have to appeal to Google
  • It has to be plain-speaking so that viewers know what they're clicking on.
  • It should prompt potential clients to take action.
Google (the number one search engine to advertise on), ranks ads based on the $ amount that the advertisers bid, the frequency in which the ads are clicked, and the relevance of the ads' text in the form of keywords. There are more things that factor in, but these are the only ones that I'll talk about today. Your ad verbiage must include keywords relevant to the searches that the ad targets. In targeting various, somewhat unrelated keyword searches, you must set up multiple ad campaigns, each ad with the appropriate text.

One might then assume, "So, I'll just load up my ads with keywords." The problem with that is that the ads then become too confusing and distasteful to actual human viewers. Which makes more sense to you:

Injury Lawyer-Denver
auto, truck, injury, accident
wrongful death, Colorado

or

Denver Attorney
Protect Your Rights! Get a Free
Consultation with a Skilled Lawyer.

Notice that the latter ad motivates the potential client to take action and incentivizes him/her by offering a free consult. The ad still contains the keywords for the search engines, but it balances the needs of the search engines with that of the viewer.

posted by Jonathan Fashbaugh at 2:29 PM 0 comments

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