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Tuesday, April 27, 2010

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posted by benbcraig at 2:25 PM 0 comments

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Sunday, April 25, 2010

Is an Online Forum Right for Your Website?

Forums are successful on websites that center around topics that carry a community following. Where people have a common interest, a forum MAY be successful, but the tricky part is starting a forum. It has to accumulate a critical mass of community participants in order to keep it going. If there are only a few members, and hence the conversations are likely to be infrequent and with few responses, the forum is less attractive to potential new members. In the legal and cosmetic arenas, adding a forum to a website can be hit or miss.

For lawyers, it doesn't make sense. People have a temporary need of a lawyer, and after that, most people won't want to spend their free time conversing with others online, at length about other people's legal experiences. They may mention their personal experience occasionally on Facebook, but they don't define their social interactions by the fact that they have hired an attorney.

Cosmetics are a little different. Women like to interact with other women socially online, and for some (I'm doing my best not to stereotype here), beauty tips are a common topic of discussion. The problem is, the more that the topic is narrowed, the less likely a person is to participate in a forum. A forum on an individual dentist's website is almost certainly doomed to failure because people just don't have a lot to say when it comes to dentistry. Here again, just because a woman gets some porcelain veneers done, doesn't mean that she is going to want to talk about them well into the future. Again, she may talk about them on Facebook with her friends, especially when she first gets them, but after that, she will lose interest in cosmetic dentistry for the most part. The same is generally true of plastic surgery.

A possible successful subject for a forum is bariatric surgery. Going through weight loss surgery is a long process from becoming a candidate to post-surgery life. This can create a common bond between patients and is a potential opportunity for building an online community in the form of a forum. That's why Allergan built My LAP-BAND Journey into LAPBAND.com. It has a support group component so that weight loss patients can encourage one-another.

Forums also need to be moderated, which requires a time investment. You'll get people posting obscenities, and more than anything, you'll get spammed by people who just want to get links from your site to their site.

Think long and hard before investing the time and money in building a forum into your site. It most likely won't be a fruitful effort unless you already have a community in place that is starved for an online communication tool.

posted by Jonathan Fashbaugh at 9:11 AM 0 comments

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Tuesday, January 26, 2010

Why The Bradley Law Firm Chose Page 1 Solutions

posted by SaraS at 8:41 AM 0 comments

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Thursday, December 17, 2009

Happy Holidays from Page 1 Solutions!



Thank you to everyone who helped make 2009 a great year!

We wish you a warm and safe holiday season!

posted by SaraS at 10:18 AM 0 comments

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Thursday, December 10, 2009

Third Annual Casino Night and Silent Auction

Thank you to everyone who participated in our Third Annual Casino Night and Silent Auction last weekend! Page 1 employees, their family members, and even some of our local clients all came together for a night of food, fun, and most importantly, fundraising.

Guests helped raise over $1,000 for two very worthy local causes. The money that was raised was split between The Second Wind Foundation, a group committed to preventing teen suicide and The Jeffco Action Center, which responds to the basic needs of Jefferson County residents.

We are especially grateful for the local clients who came out to show their support. Dr. Nick Slenkovich, Dr. Scott Greeenhalgh, Marty Weiser, and Norty Frickey were all very generous with their time and money to benefit the nonprofits.

In addition to the money raised by the casino games and silent auction, Appreciation Events, who offered discounted gift items to party guests, donated 20% of their sales for the evening.

Again, we would like to thank everyone who took the time to join us! We had a wonderful time and are very touched by the generosity that was displayed the entire evening. We look forward to next years event and hope that even more people can join us!

posted by SaraS at 11:51 AM 0 comments

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Tuesday, December 08, 2009

Dan Goldstein Visits with Dr. David Bottger


My family and I traveled to Philadelphia over the Thanksgiving holiday. While I had a wonderful time visiting my family and meeting my three month old niece for the first time, I also had the opportunity to visit with one of Page 1's longest tenured clients - Philadelphia plastic surgeon David Bottger.

We have been working with Dr. Bottger since shortly after we opened in 2001. Since that time, Dr. Bottger has consistently been on the first page of the search results for a number of plastic and cosmetic surgery search terms with Philadelphia and Pennsylvania localizations.

Dr. Bottger was also one of the first plastic surgeons who followed our recommendation to develop targeted niche sites including a website focusing on abdominoplasty and liposuction and one focusing exclusively on breast augmentation. Those sites also do very well for their targeted terms.

After having practiced in Bryn Mawr for years, Dr. Bottger recently moved his cosmetic surgery office to a new location in Newtown Square - 3855 W. Chester Pike, Newtown Square, PA 19073. This was the first time I had visited his new office and I was impressed. It is beautiful. I think it will be an excellent long term move for his practice.

posted by Dan Goldstein at 5:49 AM 0 comments

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Friday, December 04, 2009

Page 1 Solutions Wins Again!

The team at Page 1 Solutions is very excited to announce that we have won a Platinum Ava Award from The Association of Marketing and Communications Professionals for Video Production! The winning video was created for our clients, Alyn-Weiss & Associates.



posted by SaraS at 2:41 PM 0 comments

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