Why PPC and SEO?

You've probably heard the terms - PPC, SEO, Organic, Paid... and wondered what they mean, how they fall in to your current plan, or what they could do for you.  If you're already utlizing search engine optimization and getting "organic" results you may think Pay-Per-Click isn't for you.  The truth is, Pay-Per-Click, or PPC, is a paid listing that can be a real bonus depending on your online marketing strategy.

Being smart about when to use PPC in conjunction with your organic optimization can be the difference in a potential client picking you over a competitor.  When should you use both you ask?  There are some strategies that should be taken in to account if you're considering PPC or paid listings:

You're brand new to the arena.  If you have recently developed a website and are starting your venture in to the world of SEO, now is a great time to have a PPC campaign.  It's going to take some time to get you to those prime page 1 spots.  While your site is being indexed and your optimizers are working on the organic end, use PPC to bridge the gap.

You are targeting specific, time sensitive, search topics.  If you work in an industry that focuses on specific keywords that change regularly, for example, dangerous drug attorneys, PPC is a great way to target those keywords immediately and effectively.

You are actively branding.  Having your site in multiple positions within the search results helps create brand awareness.  For example, if you're actively searching for patients for teeth whitening and you have both PPC and SEO working for you, potential patients should see you at the top of the search page, again below the paid listings, possibly on a map, and maybe even for another specific "teeth whitening" page.  Potential pages will recognize your office as a top option for teeth whitening.

If you are looking in to the possibilities of PPC, SEO, or both for you online marketing plan, contact Page 1 Solutions for more information!

~ By Meg Green, Internet Marketing Consultant

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