Why haven’t you started a G+ campaign?

Tue, 07/10/2012

Why haven’t you developed a G+ campaign yet? I know… I know… change is hard. When Facebook created their business page service I had to talk many of my clients into developing a Facebook strategy. It took time, it was new, it was a “change.” And on top of that, it often made no sense to many of the benefit of creating them, aside from name recognition. But look at where we are now- can you imagine not having a Facebook page? They are essential to your marketing and reaching a new audience. Social media has exploded the last several years. The days where only writing blogs for your social media strategy is no more. Now there are a million different ways to get your message to the masses.

Ok, let’s be honest G+ is not quite at the level of Facebook. It doesn’t have as much of a user following yet, and who knows, maybe it won’t. But one thing G+ has that Facebook does not, it has Google. And with your SEO campaign Google is what matters, people use Google far above any of the other search engines. “Googling” something is a verb these days. “Googling” delivers endless user information on whatever you need– how often do you truly hear the phrase “I yahoo’d it”?  

So, where do you start?

  1. Get a G + Profile
  2. Create a G+ Business Page
  3. Add People to Your Circles
  4. Post Content with keywords
  5. Use the +1 button

Google is indexing G+ posts, profiles and pages more and more in organic searches. They have also replaced Google places with Google+ Local, making Google + even more important. This is why you need a strategy for G+. G+ can and will help your search engine marketing.

So, what are you waiting for? Contact your Page 1 Solutions consultant today and start talking strategy!