What is Google Adwords and Why Should You Consider Using it?

Are you looking to reach new clients and grow your business?  Of course you are!  No matter what your budget is or how little time you have, you can accomplish this by using Google’s online advertising program.

So, what exactly is Google AdWords?  It is a system that Google developed to assist you in marketing your products and services in the Google Search Engine, and its affiliate sites, via the use of a placed text ad that appears when people search for phrases related to your offering.  It appears as a “sponsored link”. 

With Adwords, you can choose the keywords where your ad(s) appears, set a budget that works for you, and easily measure the impact of your ad.  As for the location of your ad, it will appear at the top and to the right of the organic search engine results.  This will help you connect with potential customers looking for products and services like yours.

Research has shown that 98% of people searching for something online never go past the first page of search results.  In addition, the higher your website appears on a page will result in more visitors to your website, as internet users prefer to click on the ads/search results at the top of the page.

Why should you consider using it?  There is a big difference between visitors to your website that are just casually browsing and visitors that found your website through AdWords.  It is pretty simple:  The traffic that your site generates via surfing organic results is typically often browsing for information where as traffic via AdWords knows that they are clicking on a advertisement for something they need or want, whether it be a product or service.  Instead of attracting hundreds or thousands of visitors that are just “browsing”, you will have specific, targeted visitors via Google AdWords.

Is Google Adwords exactly what you are looking for to take your business to the next level?  Contact your Page 1 Solutions consultant today!

~ By John Gaumnitz, Internet Marketing Consultant

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