Redesign Case Study Stats
Every time I buy a new cell phone, a new and improved version comes out 2 months later-- phones with their own personalities, quicker speed, and improved usability. It's amazing how quickly things can become outdated in today's digital world. What was once the most advanced technology seems to last for about 5 seconds before something bigger and better is introduced. This is also very true of online marketing. I recently conducted a case study to see the affects of redesigns and reprograms for our clients. I found in ALL cases the reprogram (updating the code) and the redesign improved not only the conversions of our clients' sites, but also the overall 1st page listings and search engine optimization.
Here are some of the improvements our clients see after a redesign/reprogram:
- Average time on site increased 35%
- Bounce rate decreased 2%
- Visitors increased 5%
- Page views increased 21%
- Pages Per view increased 3%
- Organic positioning increased 21%
- Leads increased 11%
As you can see, redesigning your website can really improve positioning and user conversion rates. The above stats are also only the effects of sites after they have been up for only 4 months! The long-term effects tend to push up more and more as more data and time collects.
Think you may need a redesign? Find out by contacting your Page 1 Solutions consultant today! We can look at your site and it's statistics to determine if you are a good candidate for a design change and reprogram!