Tracking your marketing dollars has proven, time and again, one of the most difficult aspects to track. How do I know this lead came from those marketing dollars or these marketing dollars and on and on and on? Rather than wondering where they came from, let’s look at some solutions that can help you track those marketing dollars and make sure you are spending your budget productivel
With the start of the new college football season, I started to think how winning in football is like a winning SEO strategy. Conference championships and BCS bowl games are the first page listings. That's the ultimate goal. So how do we get there when there is so much competition? There are many factors and strategies that create a winning formula:
A couple months ago, I did a case study on adding live instant chat to your website. I couldn’t believe the increase numbers in leads. It was definitely something to talk about. All of our clients saw at least a 30% percent increase, but the biggest increase was on our dental sites.
The digitization of music, books and photos has been a part of our lives for years now, but it is starting to become a problem in end of life decisions. People are starting to realize that iTunes libraries, digital books and TV shows need special attention in order to bequeath them to loved ones when you die.
It can seem these days that Internet marketing feels less like fun and more like *gasp* work. But not to fear! There are some ways to pump the fun back in to your Internet marketing campaign. Take one or all of these ideas to breathe life back into your own plan:
Do you ever wonder why your business might not be getting as many leads as you were hoping? Well, the culprit might be your company’s choice of on-hold music. Whether you have elected for silence or an old 80’s rock tune, your choice of music, or lack thereof, is affecting how long a caller stays on the line to connect with you.
In the midst of Google's attempts to streamline their Google Plus, Google Places, Google Maps, Google etc., you may have noticed that some of your reviews have gone missing. Why you ask? The problem could stem from a variety of factors - Google's algorithm could be having issues from identifying spam from legitimate reviews or the algorithm needs time to "settle down." From Google themselves, here is what they are stating the problems arise from: