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Facebook is no longer just a place to keep in touch with long lost friends. Not only are individuals on Facebook, but now most businesses are too. You can search just about any brand and they will most likely have a Facebook page containing the latest news about their business as well as exclusive offers to those who visit their page.
You have your fan page all set up, complete with pictures and some fans. Whether you did this yourself or had Page 1 build your page, you have officially taken the step into the world of social media. But what should you do now that you have a page? Try one or all of these ideas:
I have been encouraging a lot of my clients to look into borderless video on their websites lately. There are many reasons why adding borderless video to a site is a great marketing strategy. Websites that have a nice element of movement always help the user feel the site is an updated design, which can add to the credibility of the practice. Having a video of a spokesperson can also make the site have an interactive feel, since the person walks right onto the screen.
Recently I began working with a client, Pittsburgh cosmetic surgeon Dr. James Barber to make some updates to their website after we noticed their SEO results had become a little stagnant. When analyzing the website I quickly noticed that instead of having an individual gallery page for each procedure, Dr. Barber’s website had only one gallery page with all of the before and after pictures for multiple procedures on it. Breaking out the page into individual gallery pages quickly became a top priority for me and here is why:
Recently a client forwarded me a solicitation they had received telling them that “Search Engines like clean and static IPs. Don't go for a Reverse IP, go for a Dedicated IP.” In a panic, the client asked me what I thought and if this is true.
Facebook held F8, their third developer conference, just last week in San Francisco. Their mission statement was "To bring together the developers and entrepreneurs who are building the social Web by moving fast, taking risks, and hacking traditional systems." Whether you like it or not, there are some big changes coming.
Anyone in the marketing industry knows that social networking is a great way for business owners to reach a broader audience that they might not otherwise be able to tap into. Social networking is also a great way to brand a business and possibly even obtain clients from this marketing effort. However, could social networking save one's life? It certainly did for one lucky gentleman.
Facebook has advertisements, Google has pay-per-click, Youtube has commercials before videos, and it was simply a matter of time before Twitter would find a way for companies to advertise on its popular site. On April 12th, Twitter introduced its concept of advertising, "sponsored tweets." Here is a short overview of this new form of advertising.
What are sponsored tweets?
Twitter, a popular social marketing site, has been a highly trafficked site since it's launch in 2007; they finally decided to cash in. The company announced Tuesday that they plan on rolling out a new business plan, which they refer to as "Promoted Tweets" Advertisers will soon be able to buy search terms and come up in the Twitter stream. Only one ad will show up alongside the other search results.