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Do We 'Like' Facebook Changes?

Fri, 04/30/2010

Facebook held F8, their third developer conference, just last week in San Francisco. Their mission statement was "To bring together the developers and entrepreneurs who are building the social Web by moving fast, taking risks, and hacking traditional systems." Whether you like it or not, there are some big changes coming.

Social Networking: Could it really save your life?

Thu, 04/22/2010

Anyone in the marketing industry knows that social networking is a great way for business owners to reach a broader audience that they might not otherwise be able to tap into. Social networking is also a great way to brand a business and possibly even obtain clients from this marketing effort. However, could social networking save one's life? It certainly did for one lucky gentleman.

Twitter's Big Announcement

Tue, 04/20/2010

Facebook has advertisements, Google has pay-per-click, Youtube has commercials before videos, and it was simply a matter of time before Twitter would find a way for companies to advertise on its popular site. On April 12th, Twitter introduced its concept of advertising, "sponsored tweets." Here is a short overview of this new form of advertising.

What are sponsored tweets?

Twitter Announces New Money Making Plan

Wed, 04/14/2010

Twitter, a popular social marketing site, has been a highly trafficked site since it's launch in 2007; they finally decided to cash in. The company announced Tuesday that they plan on rolling out a new business plan, which they refer to as "Promoted Tweets" Advertisers will soon be able to buy search terms and come up in the Twitter stream. Only one ad will show up alongside the other search results.

Does Your SEO Company Answer the Phone?

Wed, 04/07/2010

I had a client recently tell me that getting the registrar information for her site might take a few days because "my old company doesn't answer the phone." She was required to submit all her requests for changes and service through their website and would then be given a "ticket number" and a response when someone got to it.

Facebook's New Search Capabilities

Mon, 04/05/2010

The week of March 13th, 2010 marked an epic achievement for Facebook. It was during that week the world's favorite social networking site became the most visited website in the United States, beating Google for the first time ever. With Facebook's continuing improvements to their search feature, this may become a more common occurrence.

Universal Search & Real Time Search - What Are They?

Mon, 04/05/2010
Recently I've spoken to a few clients who have heard about Google implementing Universal Search or Real Time Search. With all the new features and applications that Google has recently rolled out it can easily be confusing as to what each does, and more importantly how it will affect your internet marketing strategies.
 
Universal Search
Google's Universal Search now incorporates listings from its news, images, videos, local, book and blog search engine results into it standard website search listings.

Responding to Negative Reviews Online

Thu, 04/01/2010

Online negative reviews can really hurt business. People like to hear positive experiences, especially when it comes to medical services. When your client finds negative reviews, the first step you need to take is to decide if the review is something you should respond to. You cannot respond to all negative reviews, but some you should address.

Here are some steps to consider when responding to negative reviews online:

1. Own the issue

Eyebrow Transplants? Say Whaaaaat?!

Thu, 04/01/2010

Are you what any fashion and beauty magazine would disapprovingly deem an "over-plucker"? Do you wish your eyebrows grew in fuller to properly frame your face? You may consider an eyebrow transplant or also called "eyebrow restoration". This is no joke.

For approximately $3,000 to $5,000, you can opt for an eyebrow transplant which is presently the newest (and arguably the whackiest) trend in cosmetic procedures.

The Benefit of Online Videos

Mon, 03/29/2010

Online videos are currently a hot item in the world of internet marketing. Although many see these videos as a means of entertaining consumers, videos actually serve as a great way to increase your site's search ranking.

Search engines seek to deliver a mixture of relevant content. In a recent study, Forrester Research found that "videos were 53 times more likely than traditional web pages to receive an organic first page listing."

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