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Facebook's New Search Capabilities

Mon, 04/05/2010

The week of March 13th, 2010 marked an epic achievement for Facebook. It was during that week the world's favorite social networking site became the most visited website in the United States, beating Google for the first time ever. With Facebook's continuing improvements to their search feature, this may become a more common occurrence.

Universal Search & Real Time Search - What Are They?

Mon, 04/05/2010
Recently I've spoken to a few clients who have heard about Google implementing Universal Search or Real Time Search. With all the new features and applications that Google has recently rolled out it can easily be confusing as to what each does, and more importantly how it will affect your internet marketing strategies.
 
Universal Search
Google's Universal Search now incorporates listings from its news, images, videos, local, book and blog search engine results into it standard website search listings.

Responding to Negative Reviews Online

Thu, 04/01/2010

Online negative reviews can really hurt business. People like to hear positive experiences, especially when it comes to medical services. When your client finds negative reviews, the first step you need to take is to decide if the review is something you should respond to. You cannot respond to all negative reviews, but some you should address.

Here are some steps to consider when responding to negative reviews online:

1. Own the issue

Eyebrow Transplants? Say Whaaaaat?!

Thu, 04/01/2010

Are you what any fashion and beauty magazine would disapprovingly deem an "over-plucker"? Do you wish your eyebrows grew in fuller to properly frame your face? You may consider an eyebrow transplant or also called "eyebrow restoration". This is no joke.

For approximately $3,000 to $5,000, you can opt for an eyebrow transplant which is presently the newest (and arguably the whackiest) trend in cosmetic procedures.

The Benefit of Online Videos

Mon, 03/29/2010

Online videos are currently a hot item in the world of internet marketing. Although many see these videos as a means of entertaining consumers, videos actually serve as a great way to increase your site's search ranking.

Search engines seek to deliver a mixture of relevant content. In a recent study, Forrester Research found that "videos were 53 times more likely than traditional web pages to receive an organic first page listing."

Injectable Fillers: Not Just for Wrinkles

Tue, 03/23/2010

Think injectable fillers such as Juvederm and Restylane are just for wrinkles? Think again. These hyaluronic acid-based fillers can be used for under eye circles and even non-surgical rhinoplasty and consist of substances already present in the human body.

ePRs and Press Releases.. What the heck is the difference?

Tue, 03/16/2010

In our last monthly meeting we discussed Public Relations and there were some questions about the differences between press releases and ePRs. I thought I would pull together a breakdown of some of the common differences between them.

ePRs

Toyota Recalls

Tue, 03/16/2010

As of the beginning of this month, the number of deaths related to the recalled Toyota vehicles has risen to 52 and the number of injuries is at 38. What exactly caused these injuries and deaths in highly popular vehicles manufactured by such a reputable company?

Allegedly, the following vehicles have had dangerous problems with "unintended acceleration":

2005-2010 Avalon
2007-2010 Camry
2009-2010 Corolla
2008-2010 Highlander
2009-2010 Matrix
2004-2009 Prius
2010 Prius
2009-2010 RAV4

Can SEO and PR work together?

Tue, 03/16/2010

SEO traditionally was used in order to increase business through site traffic. PR traditionally was focused on media. Press releases were written to appeal to the journalists and reporters, hoping to grab their interest enough to write a story.

You Didn't Need Another Reason

Thu, 03/11/2010

As if anyone needs another reason to join Facebook, here is another. Searches originating from Facebook went up 10% from February to March according to comScore. Most other search engines showed little or no change in their numbers.

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