24-7 AMs | An Internet marketing resource for you!

The Importance of Reviews!

Fri, 03/05/2010

Your online reviews are becoming more and more important. Consumers are getting smarter about how they use the internet and they are looking for more information about you and your practice than what you present on your website.

Having a first-page listing, an authoritative website, and a blog that lets consumers get to know you are all great ways to generate web business, but off-site information about you matters too. A big source of information about you are the reviews on your Google Local Listing.

6 Tips for Engaging Facebook Fans

Fri, 02/26/2010

It seems that February unofficial became social media month for me. I worked with several clients to setup new Facebook fan pages and discussed how to get more fans. But whether the client was new to Facebook or had a fan page for awhile, I found myself having the conversation of "How to make the Facebook fan page better?" over and over again.

Resolution Evolution

Fri, 02/19/2010

Screen resolution and screen dimensions, used synonymously, represent the physical number of columns and rows of pixels you are viewing on your monitor (e.g. 1024 x 768).

The Key is Connecting

Tue, 02/16/2010

It is well known that Search Engine Optimization is crucial to getting potential customers to your site, but how do you get them to stay and contact you? There are a lot of elements of your website that can affect a lead's decision to contact you or keep shopping, here are a few:

Botax??

Tue, 02/16/2010

Did you know that there could be a 5% tax in 2010 on cosmetic procedures to help fund the health care reform?

Seemingly, this new tax would target the wealthy with enough expendable income to be able to afford elective procedures. However, it's arguably a very sexist and classist tax that most Americans are not happy about.

Keep up with Changing Times

Mon, 02/15/2010

Google has a new search algorithm called Caffeine coming out in early 2010. Once Caffeine is implemented, users will not likely find the search result experience much different, but webmasters may see their placement results climb or fall based on changes made for Caffeine.

Some of the factors that could influence your results on Caffeine include:
• Frequency of updates to site
• Load time for website
• Broken links
• Links out to relevant websites

Google URL Builder

Wed, 02/03/2010

Do you have any clients using a TV station or other online source for advertising, such as a banner ad, online newsletter or a law line page? One of my clients, car accident attorney Michael Barszcz and I were going through Google Analytics and he noticed the reports that the TV stations were giving him were significantly different from the stats in Analytics. The discrepancies were large enough that he was considering stopping services with one of the television stations he is working with.

Blogging Basics

Tue, 02/02/2010

As an online marketing company, blogging is just one of many services we do for our clients. It is also one area clients have an opportunity to contribute to their online marketing efforts. It is relatively easy to do and can greatly increase optimization. There are a few things you can do to help make the most out of your blogs for search engine optimization (SEO) purposes.

Benefits of a Combined Marketing Campaign: Organic Optimization with Pay Per Click

Mon, 02/01/2010

I am a fan of recommending a marketing campaign that combines both organic optimization and pay per click (PPC). Pay per click is a nice way to supplement your basic SEO and take a more aggressive approach to maintaining your presence on the search engines. Following are some basic points to keep in mind regarding how organic optimization and PPC work individually, and together:

Audience:

Get More Facebook Fans

Fri, 01/29/2010

My client, J. Steven Baker, DDS, believes in the power of Social Networking. He does a great job posting entries on his Facebook Fan Page. A few days ago we were talking about web marketing strategies and the question came up, "How can I pursue more fans"? The common complaint I hear from my clients is that Social Media is time consuming. It doesn't have to be. Here are a few simple and creative ways to get more Facebook Fans.