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MTV hires first Twitter Jockey

Tue, 08/10/2010

The search for the first MTV Twitter Jockey has come to an end this week after an online talent search. The winner is 23 year old Gabi Gregg, of Chicago. The contest began July 7th. contestants were narrowed down by various challenges using, of course.. Twitter. The finalists were then chosen by a vote on the other ever popular social media outlet: Facebook.

Avoid a Social Media PR Mess

Mon, 08/09/2010

One common question I get from clients who are interested in pursuing Social Media, is "What if people start commenting negatively?" There is always the chance that Social Media can take an evil turn: unhappy consumers who feel they have been wronged, unhappy employees (former employees), or even your competition falsifying information.

3 Ways Practices Can Benefit From Facebook Questions

Thu, 07/29/2010

It’s official. Facebook’s new Questions feature is live and asking what you want to know. The best part? Fan pages can ask questions, respond to comments on their questions, and also answer other people’s questions. With all these questions flying around you may instantly be asking one of your own “How can my practice benefit from Facebook Questions?” Here are 3 ways Facebook’s new Questions feature can be used to your practice’s advantage:

Effectiveness of Blogging on SEO

Tue, 07/27/2010

As an Account Manager I spend a lot of time talk to client about investing in their marketing plans and efforts. It’s a well known Catch 22 that to make money, you have to spend some money. But what do you do when your budgets are a little strained?

Facebook gets past the 500 Million Mark

Thu, 07/22/2010

It's hard to believe but it has only been 6 years since Facebook was created. Yesterday Facebook officially reached 500 million users. Social Networking guru and CEO Mark Zuckerberg announced in a blog post yesterday saying he could have never imagined it would get this far and thanked all of Facebook users. Zuckerberg also made a rare television appearance with Diane Sawyer on ABC News discussing the 500 million mark on Wednesday night.

Top Five Reasons to Reprogram your Tabled Website

Tue, 07/20/2010

A client of mine recently asked what the big deal is with his site being in tables instead of html/CSS. I have been urging him for over a year to switch to a new website design, but due to the economy, he has never really been able to justify the cost. I have shown him case studies and gone over all the reasons why it is important. He is not the only client that I have gone over these benefits, so I thought putting together a list may be helpful for anyone else that runs into this same issues.

5 Ways SEO is like TV advertising

Fri, 07/16/2010
  1. When you decide to do SEO with Page 1, it is just like getting a prime-time TV spot on network television. You decide to do it, and the TV channels promise that a certain amount of people will see it. At Page 1, we promise that you will show up on the first page for a certain number of keywords. You get exposure!
  2. Just like a TV ad, if users don’t find your site interesting, they will “change the channel” by hitting the back button to go check out your competition.

Want More Fans? Offer More Coupons!

Fri, 06/25/2010

Since advertisers and marketers began their infatuation with Facebook, they have been searching for ways to create successful social media campaigns, and to make money on their efforts in the process.

Google Tags

Fri, 06/25/2010

Google Places has continued it's roll out of Google Tags by recently announcing they are now available statewide instead of certain cities within the state. For example, Boulder used to be one of the only cities available in Colorado, but now Google Tags is available statewide. There are 29 states that are currently available to utilize Google Tags.

4 Benefits of Online Video

Wed, 06/23/2010
Your website is a window into what your practice is about. You have quality content, great search positioning and a compelling design that directly reflects the personality of your practice. So how do you make your practice stand out further from the hundreds of other medical practitioners and lawyers in your area? Recently, I’ve had this conversation with several clients. To them, and to you, I highly recommend considering adding online video.
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