Your website is a window into what your practice is about. You have quality content, great search positioning and a compelling design that directly reflects the personality of your practice. So how do you make your practice stand out further from the hundreds of other medical practitioners and lawyers in your area? Recently, I’ve had this conversation with several clients. To them, and to you, I highly recommend considering adding online video.
Today is World Elder Abuse Awareness Day and this very important issue is a great example of how our clients can use socially relevant and timely topics to participate in local or regional events. Additionally, they can use their own digital platforms in the form of blogs, social and professional networks to voice their opinion and support of this topic.
Recently I have had a few search engine optimization clients ask me what they can do about their flash banners, graphics and video not showing up on Ipads. Apple decided to not create their newest device to be compatible with Adobe's flash plugin. This unfortunately affects many websites out there so the question of what to do is starting to be asked by many.
According to the writers at Penn Olson, an internet marketing firm in Pittsburgh, everyday more than 10 million Facebook users 'Like' pages. There are more than 1.5 million active pages on Facebook, and more are being created daily.
Facebook is no longer just a place to keep in touch with long lost friends. Not only are individuals on Facebook, but now most businesses are too. You can search just about any brand and they will most likely have a Facebook page containing the latest news about their business as well as exclusive offers to those who visit their page.
You have your fan page all set up, complete with pictures and some fans. Whether you did this yourself or had Page 1 build your page, you have officially taken the step into the world of social media. But what should you do now that you have a page? Try one or all of these ideas:
I have been encouraging a lot of my clients to look into borderless video on their websites lately. There are many reasons why adding borderless video to a site is a great marketing strategy. Websites that have a nice element of movement always help the user feel the site is an updated design, which can add to the credibility of the practice. Having a video of a spokesperson can also make the site have an interactive feel, since the person walks right onto the screen.
Recently I began working with a client, Pittsburgh cosmetic surgeon Dr. James Barber to make some updates to their website after we noticed their SEO results had become a little stagnant. When analyzing the website I quickly noticed that instead of having an individual gallery page for each procedure, Dr. Barber’s website had only one gallery page with all of the before and after pictures for multiple procedures on it. Breaking out the page into individual gallery pages quickly became a top priority for me and here is why:
Recently a client forwarded me a solicitation they had received telling them that “Search Engines like clean and static IPs. Don't go for a Reverse IP, go for a Dedicated IP.” In a panic, the client asked me what I thought and if this is true.