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Hashtags... What Are They and How Do I Use Them? #Confused

Tue, 07/15/2014

Adding a hashtag is now an increasingly essential language in posts on Twitter, Facebook, Instagram and other social media platforms. They may seem silly at times and a little unnecessary... if you don't know their full potential.

For the last five years, social media platforms have followed Twitter's lead in using a hashtag (pound sign) in front of a word or phrase to organize and group content topics from all users. This "tag" allows someone not technically connected to you to engage in conversation.

An Introduction to Facebook Advertising

Wed, 06/18/2014

Whether you just setup your Facebook page and are looking for an initial boost or you’ve been a Facebook user for years and are looking to do more—it’s time for your business to try Facebook advertising. Since 2004, when Facebook was created, the company has grown to be the market leader it is today.

HIPAA Compliance and the Internet

Wed, 05/28/2014

The Health Insurance Portability and Accountability Act (HIPAA) of 1996 is great for protecting sentitive health information for patients, but can be difficult for medical professionals to comply with. The first HIPAA legislation passed in 1996, but the trend towards digital information gathering and storage has incited a national audit program, led by the Office of Civil Rights and starting sometime in 2014.

Dental Referral Programs

Mon, 05/19/2014

I recently needed a new dentist.  I’m an internet marketer, spend nearly every waking hour online and where was the first place I turned for a recommendation? A friend.

Turning Creativity into Action: Social Media Marketing World 2014

Fri, 05/16/2014

After a 3 hour flight, an emergency landing with cop cars and fire trucks greeting us on the runway, a 2 hour layover in the desert and an eventful cab ride to the hotel with a local cab driver, I finally arrived at the Horton Grand Hotel in San Diego. I was ready and eager to listen to presentations by social media experts from around the country and excited to network with like-minded professionals.

How to Get More Positive Online Reviews

Fri, 03/28/2014

Nowadays, consumers rely more and more on online reviews when it comes to upcoming purchasing decisions.  Recent studies have shown that 90% of people claim that reading a positive review online influenced their buying decision, and 85% of people read online reviews for local businesses.  As you can see, online reviews are a major influencer and have the ability to really grow your business.

The New Google Analytics - What Matters to Your Business?

Mon, 02/17/2014

Tried and True 

Some of the original metrics are still key players in analyzing your web presence today. It started with page views, time on page and bounce rate. These numbers are still very important in the overall analysis of your site. We should always be working toward more views, increased time on site and decreasing the bounce rate.

Client Question Answered! Types of Engagement With Our Social Media Channels

Thu, 01/16/2014

Clients come back with great questions! With the help of Kami York-Feirn in our Social Media Department, I put together a Q&A of a recent Social Media question from a client. This is in regards to the email blast content we send out to your current email list to notify patients/clients that your are on social media, what you want to talk about and encouraging future engagement.

BAD SEO Tactics Still Being Utilized Today

Fri, 12/20/2013

As the internet and online marketing continue to evolve, so does Search Engine Optimization (SEO).  It used to be that you could just add a few keywords to a page and call it SEO.  This, along with many others, are techniques that search engines like Google know how to watch out for and can potentially penalize your website if found.  To this day, there are still websites that think they can get a

The Power of an Image: A closer look at Infographics

Fri, 11/01/2013

It’s no secret that social media posts that contain an image get more engagement than posts made of text alone. In fact, photos get 53% more likes, 104% more comments and 84% more click-throughs than text-based posts.  So it should be no surprise that infographics have become increasingly popular in the marketing world. Let’s take a closer look at what infographics are and how they can help your business achieve your marketing goals: 

The Basics of Infographics

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