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Is Video Important for My Website?

Thu, 10/16/2014

I get asked this question a lot by lawyers, dentists, plastic surgeons and ophthalmologists.  The answer is YES! 

With more people on their mobile and tablet devices, people don't always want to stop and read a full page of content.  They would rather watch a video. 

New Court Ruling Lets Yelp Legally Manipulate Ratings for Money

Thu, 09/11/2014

Most people who use the Internet have had at least one encounter with Yelp, the business review site that helps people decide which takeout restaurant to order from or which spot in the new hot neighborhood to have a happy hour. Yelp is one of the most influential Internet review sites for businesses, from restaurants to professional services and everything in between.

How Yelp Works

Understanding Semantic Searching

Thu, 09/04/2014

What is Semantic Searching?

The Complete Guide to Instagram for Business

Thu, 08/28/2014

In the ever-changing social media world, it is not surprise that a new powerhouse has emerged in the form of a visual social platform. Instagram, which launched in 2010, has become the #1 social platform for millenials to engage with both their friends and their favorite brands. Not only does this mean that their 200+ million monthly active users share more than 60 million photos per day, it means it has become a platform you can no longer ignore. So if your business isn't currently on Instagram, how can you get started?

Case Study: How to Get Your Content Noticed on Facebook

Wed, 08/13/2014

Social media monitoring is vital to all businesses, big and small. And with Facebook on the top of the popularity charts for social media, many companies are realizing the importance of marketing through Facebook. In order to help our clients achieve better social engagement, we decided to do a case study on which days, times and posts got the most engagement from fans.

DIY: Google My Business

Wed, 07/30/2014

It can be hard to keep up with the ever-changing Google and Google+; you’ve always got to stay ahead of the curve! This time it seems Google has found the best and most inclusive platform yet.

Introducing…Google My Business! Google My Business Center is an all-inclusive view that houses your business’s local page, page managers, performance insights, Google analytics (if synced), YouTube statistics, and reviews. That seems like a lot, but the new My Business Center is surprisingly easy to use.

Differences between Google AdWords and AdWords Express

Thu, 07/24/2014
Since its launch in early 2011, Google AdWords Express has generated some discussion around the accuracy and ease of the advertising campaigns. Google launched AdWords Express as a small business alternative to the AdWords online advertising giant. The market for small business owners with little internet saviness is large; I deal with clients everyday who "leave it to me" because they don't want to be the expert in internet marketing.
 

Hashtags... What Are They and How Do I Use Them? #Confused

Tue, 07/15/2014

Adding a hashtag is now an increasingly essential language in posts on Twitter, Facebook, Instagram and other social media platforms. They may seem silly at times and a little unnecessary... if you don't know their full potential.

For the last five years, social media platforms have followed Twitter's lead in using a hashtag (pound sign) in front of a word or phrase to organize and group content topics from all users. This "tag" allows someone not technically connected to you to engage in conversation.

An Introduction to Facebook Advertising

Wed, 06/18/2014

Whether you just setup your Facebook page and are looking for an initial boost or you’ve been a Facebook user for years and are looking to do more—it’s time for your business to try Facebook advertising. Since 2004, when Facebook was created, the company has grown to be the market leader it is today.

HIPAA Compliance and the Internet

Wed, 05/28/2014

The Health Insurance Portability and Accountability Act (HIPAA) of 1996 is great for protecting sentitive health information for patients, but can be difficult for medical professionals to comply with. The first HIPAA legislation passed in 1996, but the trend towards digital information gathering and storage has incited a national audit program, led by the Office of Civil Rights and starting sometime in 2014.

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