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The Biggest Internet Marketing Changes of 2014

Thu, 12/04/2014


Entering  December, the last chapter of 2014, I always begin to reflect on the year. Did I reach those typically lofty resolutions I made for myself back in January?  How has life changed in these last 352 days?

5 Social Media Tips to Survive The Holiday Season

Mon, 12/01/2014

The holiday's are a busy time for businesses and consumers alike. Whether it's deciding which big screen TV to buy or booking a dentist appointment, the internet is full of customers looking for the best deal. Now more than ever, it's important to stay ahead of the competition by creating a straightforward and personalized experience for everyone searching for your business this holiday season.

Why internal link building matters in SEO

Wed, 11/26/2014
Link building is not only beneficial by getting high authority websites to point back to your website, but it is also important internally to help spiders crawl your site and provide the user a better overall experience.  Essentially, internal links are links placed within your website that will allow visitors and spiders to easily navigate throughout a single websites domain.
Why is it important for spiders to crawl your website?

Is Video Important for My Website?

Thu, 10/16/2014

I get asked this question a lot by lawyers, dentists, plastic surgeons and ophthalmologists.  The answer is YES! 

With more people on their mobile and tablet devices, people don't always want to stop and read a full page of content.  They would rather watch a video. 

New Court Ruling Lets Yelp Legally Manipulate Ratings for Money

Thu, 09/11/2014

Most people who use the Internet have had at least one encounter with Yelp, the business review site that helps people decide which takeout restaurant to order from or which spot in the new hot neighborhood to have a happy hour. Yelp is one of the most influential Internet review sites for businesses, from restaurants to professional services and everything in between.

How Yelp Works

Understanding Semantic Searching

Thu, 09/04/2014

What is Semantic Searching?

The Complete Guide to Instagram for Business

Thu, 08/28/2014

In the ever-changing social media world, it is not surprise that a new powerhouse has emerged in the form of a visual social platform. Instagram, which launched in 2010, has become the #1 social platform for millenials to engage with both their friends and their favorite brands. Not only does this mean that their 200+ million monthly active users share more than 60 million photos per day, it means it has become a platform you can no longer ignore. So if your business isn't currently on Instagram, how can you get started?

Case Study: How to Get Your Content Noticed on Facebook

Wed, 08/13/2014

Social media monitoring is vital to all businesses, big and small. And with Facebook on the top of the popularity charts for social media, many companies are realizing the importance of marketing through Facebook. In order to help our clients achieve better social engagement, we decided to do a case study on which days, times and posts got the most engagement from fans.

DIY: Google My Business

Wed, 07/30/2014

It can be hard to keep up with the ever-changing Google and Google+; you’ve always got to stay ahead of the curve! This time it seems Google has found the best and most inclusive platform yet.

Introducing…Google My Business! Google My Business Center is an all-inclusive view that houses your business’s local page, page managers, performance insights, Google analytics (if synced), YouTube statistics, and reviews. That seems like a lot, but the new My Business Center is surprisingly easy to use.

Differences between Google AdWords and AdWords Express

Thu, 07/24/2014
Since its launch in early 2011, Google AdWords Express has generated some discussion around the accuracy and ease of the advertising campaigns. Google launched AdWords Express as a small business alternative to the AdWords online advertising giant. The market for small business owners with little internet saviness is large; I deal with clients everyday who "leave it to me" because they don't want to be the expert in internet marketing.
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