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Beverly Hills, California

Performer Cee Lo Green stepped into the practice of Dr. Kevin Sands last week as many of Hollywood's Celebrities have done before him.  Dr. Sands is one of the most well-known and sought after Cosmetic Dentists throughout the United States and his reputation brings him in variety of Hollywood's finest.  Dr. Sands specializes in Porcelain Veneers and other cosmetic procedures making sure that those celebrity smiles are always looking their best.

Cee Lo Green has been on the entertainment scene since the early 1990's when he started out in Atlanta with the popular hip-hop group The Goody Mob.  His success has continued into a huge solo career and into other avenues such as record production, Television, and acting to add to his already established singer-songwriter skill set.  He currently is one of the hosts on NBC's hit show "The Voice".

Dr. Sands treats all of his patients as if they were celebrities and provides exceptional service in a comfortable, friendly environment.  "Think of us as the Rolls Royce of Cosmetic Dentistry, the quality you get is of Excellence," says Dr. Sands.  His office is located in the heart of Beverly Hills just one block from Rodeo Drive.  Feel free to contact his office today if you are in the Greater Los Angeles region and are interested in a free cosmetic dentistry consultation.

Jon Miller

Throughout my time at Page 1, clients are constantly asking me how to determine whether to post their idea to their Facebook page or to their blog….or both.  This is a great question and there is not always a black & white answer to it, but here are some basic guidelines that I came up with:

If you answer “yes” to the following questions, then I would suggest writing a blog post

1)    Do you have more than 140 characters to say about a specific topic?  Facebook will allow you to go over this limit, but Twitter will only allow this many characters.  I consider this a good guideline when determining if something is blog worthy.  If your idea is going to be over this limit or you have multiple ideas to share, then you should probably turn your idea into a blog post.

2)    Is your purpose to teach something to others?  Whether you want to share best practices on what to do after a car accident or what is the best take-home teeth whitening product, there is most likely enough information here to create a blog post.  If your idea is challenging enough to require “teaching”, then it is a big enough idea to write a blog post on.

3)    Will it take more than more than a minute or two to understand?  When it comes to Twitter or Facebook posts, most visitors will just scroll through your feed.  So, this doesn’t give you much time to get your point across.  If your idea is too hard to understand while browsing, you should incorporate it into a blog post.

Couple suggestions as to when Facebook and Twitter are the way to go

1)    When you have a quick or light-hearted comment about something going on in your business or practice.  You can use Facebook, Twitter (or other social media outlets) to say, “Happy Birthday to our Dental Hygienist Jessica!” or “Keep an eye out for Dr. Barach at the upcoming ASAPS meeting!”

2)    Anytime you are looking for some immediate feedback, engagement or reaction.  You could post something like “What do you think about the texting-while-driving laws?”  This is also a good opportunity to share upcoming specials, promotions, etc: “Refer a friend or family member to our office & you both receive $50.00 off any service!”

3)    If you have a picture that you want to do the talking for you.  Pictures and graphics are always a great item to add to blogs, but those are generally supplemental materials.  In a Tweet or Facebook post, they can be the main idea.  If you are a dentist and just completed a gum recontouring procedure, you could post a picture(s) with a comment like, “Here is Joe Smith after recontouring his gums.”

As I mentioned above, there is not always a black and white answer to when you should post on a specific platform, but these are some basic guidelines.  Also, there are ways in which you can cross-post your ideas!  You could write a blog post, and then Tweet about it with a link and/or post a link to it on your Facebook page.

-John Gaumnitz

Is Black Hat SEO Fair?

How many times have you seen your competitor always ahead and on top of the search engines with thousands and thousands and thousands of links?  Are those links even legit or are they spam links to manipulate the search engine algorithms to look like they are a popular site?  Either way, it just doesn’t seem fair that those websites can over optimize their sites with spamy links and over-saturated keywords and still be ranked on top of Google.

What if Google made an algorithm that could find those sites that are doing black-hat SEO and penalize them?  Wouldn’t that be a great change of pace in the SEO world?  Now the good guys, after all of their ethical white-hat SEO efforts, would be rewarded with top positioning on the search engines.  

It just so happens, Google has informed the public they are implementing this exact theory to penalize websites that are over-optimized with spamy links and SEO.  I want to make it clear that over-optimization does not mean you have too much SEO on your website.  Those sites that have constant updated content that is not over-saturated with keywords and is relevant to the site will still be considered good quality websites.  When it comes to link building, making sure links back to your site are about your industry and are relevant to your industry.  Let’s say you are a plastic surgeon with a website and you have a website about bowling balls linking back to the surgeons website, chances are your site will be flagged.  Google is finally cleaning up and taking out the trash.

Google has said this release should be effective within the next two months. So for all of those websites that have been manipulating the system to get top rankings, I highly suggest modifying your SEO strategy for when this update hits the internet.

- Shawn Tretter