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How to Get More Positive Online Reviews

Fri, 03/28/2014

Nowadays, consumers rely more and more on online reviews when it comes to upcoming purchasing decisions.  Recent studies have shown that 90% of people claim that reading a positive review online influenced their buying decision, and 85% of people read online reviews for local businesses.  As you can see, online reviews are a major influencer and have the ability to really grow your business.

The New Google Analytics - What Matters to Your Business?

Mon, 02/17/2014

Tried and True 

Some of the original metrics are still key players in analyzing your web presence today. It started with page views, time on page and bounce rate. These numbers are still very important in the overall analysis of your site. We should always be working toward more views, increased time on site and decreasing the bounce rate.

Client Question Answered! Types of Engagement With Our Social Media Channels

Thu, 01/16/2014

Clients come back with great questions! With the help of Kami York-Feirn in our Social Media Department, I put together a Q&A of a recent Social Media question from a client. This is in regards to the email blast content we send out to your current email list to notify patients/clients that your are on social media, what you want to talk about and encouraging future engagement.

BAD SEO Tactics Still Being Utilized Today

Fri, 12/20/2013

As the internet and online marketing continue to evolve, so does Search Engine Optimization (SEO).  It used to be that you could just add a few keywords to a page and call it SEO.  This, along with many others, are techniques that search engines like Google know how to watch out for and can potentially penalize your website if found.  To this day, there are still websites that think they can get a

The Power of an Image: A closer look at Infographics

Fri, 11/01/2013

It’s no secret that social media posts that contain an image get more engagement than posts made of text alone. In fact, photos get 53% more likes, 104% more comments and 84% more click-throughs than text-based posts.  So it should be no surprise that infographics have become increasingly popular in the marketing world. Let’s take a closer look at what infographics are and how they can help your business achieve your marketing goals: 

The Basics of Infographics

The Benefits of Guest Blogging

Wed, 10/30/2013

Okay, okay… I know what you’re thinking. Isn’t it enough I have to blog for myself? I don’t have time to write another blog. Trust me, I get it. But take a step back and look at the benefits before you jump to any conclusions.

The Link

Jonathan W Gathings Law Firm in the Spotlight

Mon, 10/28/2013

Today I wanted to highlight the new website of Birmingham Personal Injury and Divorce Lawyer Jonathan W Gathings & Associates LLP.  The website does a great job at highlighting the practice areas in which the firm specializes and also acts as a resource for people throughout the state of Alabama.  

Easy "How-To" Twitter Breakdown

Thu, 10/10/2013

If there’s one thing we’re not going to let you forget, it’s the importance of social media when it comes to your internet marketing campaign. Although it’s a popular medium, Twitter can be hard for some professionals to tackle effectively.

Let’s break the ‘twitter-sphere’ down to the basics for all my doctor and lawyer friends.

About Twitter

The Hummingbird Update: Google's Biggest Update in 12 years!

Tue, 10/01/2013

Google announced its biggest algorithm update since 2001 last week, the night before the company's 15th anniversary.  The algorithm update, dubbed "Hummingbird" has actually been in effect for the last couple of months, says Google.  Just like all of their other updates, Google has stated that this update was made to provide the end-user a better experience: providing quick, better, more relevant results from search inquiries.

Fundamentals of Social Media

Tue, 09/24/2013

We’ve all heard it: ‘Social media is the way of the world, and if you’re not utilizing it to build and support your brand, you’re missing out on countless opportunities.’ Although statements like these have proven to be true, there are dos and don’ts when it comes to your company’s social media campaign and strategy.

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