Why Online Reputation Management is so Important for Your Business
You may think that your online information is private but it’s really not as private as you think. More and more people head online to research products and services, and if they come across bad reviews or complaints in their search, it can mean lost business for you. Reputation management services help to take out the headaches and highlight the positive pages and bury any possible offensive reviews deep in search results.
Reputation means everything in the business world today. It’s more volatile than ever, thanks to the Internet and social media websites. People can read and write reviews and comments from anywhere. The Internet gives people a voice and a place to express their opinions, which they most definitely do. And, a bad online review will hit harder and spread faster than a wild fire.
Once your good name is tarnished, it’s hard to recover. You must be aware of what your practice or firm is doing at all times. Have you Googled your business lately? What you find may surprise you. If you think you have a good reputation, think again and then do some research. The key is to be proactive. Don’t wait for a negative review to come along before you act. Develop a strategy now on how you would deal with a negative review, and also how you plan to obtain positive reviews over time.
With reputation management, you can make sure that your clients and patients see you in a positive light. Here are a few key factors to keep in mind when maintaining your online reputation.
- Everyone has an online reputation. It’s almost impossible not to be found on the Web these days. There is a chance that any move you make will wind up online, so make sure what’s on Google, Facebook, Twitter, etc. is what you want people to know.
- Know your weaknesses. When you recognize and acknowledge your weaknesses, before your customers, you have the opportunity to craft a response before the public does. Knowing your weaknesses and improving them will only help your cause.
- Invite your patients or clients to your online community. Do you know where your customers are? Most likely, they’re on social media sites like Facebook and Twitter. Do you have a blog that keeps them updated on all the latest news and information concerning your practice? If you build an official, company supported social network, then your customers will know exactly where to head, should they have a question or complaint.
Unfortunately, there is no way to protect your business 100% against negative comments or reviews. And it is important to realize that a negative review is not the end of the world. Often times, how you respond to a negative review is what people will judge you on, rather than the review itself. That’s why it is important to always address an issue quickly and efficiently. But you can manage your business’ online reputation by looking out for bad reviews and offering your customers the chance to rate and write reviews through a new program that Page 1 Solutions has rolled out.
When a patient or client has a positive experience with your business, you want them to share it with others. Having online ratings and reviews helps to increase your patient/client base and gives you credibility. Page 1 Solutions is offering this new service where your satisfied clients can rate your services and write reviews.
To see how this new tool can work for you, call us at 800-916-3886 or contact us for a complimentary consultation.