Many times while speaking with a new client they will ask “How will I know how well the website is performing.” To get a complete understanding on how successful you online marketing strategy is you must track everything you do. At Page 1 we use many tracking systems but the one that seems to be left out or not thought of by many practices is call tracking. I have found that recently people are calling practices as much as they are emailing them. By placing a unique 800 number on all your marketing efforts you are running, when the phone rings, you’ll know whether the caller found you through the website, and if so, the caller’s exact source, for example, Google natural listings, Google pay per click, a print ad, etc. Armed with this knowledge, you can cut the fat from your marketing efforts and maximize ROI. All phone tracking numbers work with your present office number.
By tracking both on and offline ads, you can easily evaluate ALL of your marketing efforts to see which are performing best. Call Tracking has become an increasingly valuable tool for any Internet Marketing strategy. Call Tracking can save you time by capturing important caller information such as name, location and phone number. This will further develop your Internet Marketing strategy.