Creating Your Web Content

We writers spend our days on the Web searching and researching. We must provide each of Page 1’s clients with accurate and up-to-date information and must format and phrase it in an appealing and readable form for their site visitors. As the saying goes, “Content is King”.

Not all web information is accurate. Many sites have content that is pasted from another site. Page 1 is unusual in the website design industry in that we provide both original design and original content for each of our clients. We also offer templated sites at a lower cost, but the content will still be rewritten to be original for each client. That is a big part of the reason why Page 1’s clients appear at the top of search results when someone searches for their keywords.

A Seplling Isuse

About four years ago, when I was new at Page 1, I was writing a page about Causes of Auto Accidents for a personal injury attorney. Of course, you can immediately think of a dozen causes: drunkenness, texting, failing brakes, etc. But a page on the subject needs to do more than just list causes; it needs to discuss them somehow.

I was poking around and came upon a law site discussing “wreckless driving”. Hmm. Did they not notice that that phrase means the opposite of what they were trying to discuss – “reckless driving”? To entertain myself, I googled “wreckless driving” and found 28 other law sites with the same phrase and many of them even with the same text.

Presumably one had been the first and the others had copied, not noticing the error. Maybe busy legal secretaries had been asked to come up with a page on the side and were missing their lunch hours to do it. I finished my page (with the right spelling) and posted a comment to the “wreckless driving” site I had originally found, asking if they were aware of the error.

A Search Update

Just now, I searched for “wreckless driving” again. Now Google is more sophisticated and differentiates the two. It gave me a list for “reckless driving” with an option to search again for ‘wreckless driving”. I chose that and came up with a standard screenful with “Goooooooooogle Next” at the bottom for 10+ more pages of results. Here is a cartoon collection of wreckless driving to give your day some chuckles.

To be fair, many of these search results are not law sites now, but QandA sites where the public posts a question and an expert answers it; or safe driving sites pleading with teens to be “wreck-less”. Maybe spelling standards are improving or more attorneys are hiring professional web writers. Maybe that law site read my comment and led an error-fixing crusade.

At any rate, please be both a wreckless driver and a wreckless speller and if you’d like to update your site, Page 1 will give you good service.