MSNBC - SEO: Essential To Survival

Check out this story about SEO. It talks about the fundamental need for businesses to engage in SEO. It also touches on the importance of social media. Here are some excerpts.

Search engines are now recognizing social media websites such as LinkedIn, Facebook, YouTube and Twitter as important content...If you Google 'ski travel Nevada,' the entire first page of results is us, with the exception of one," NCOT spokesperson Bethany Drysdale says. "If we didn't use social media, those results wouldn't be there; they'd be replaced by something else."

"If you don't view social network sites as something you have to put daily resources into for your business, you're failing...The internet is always changing. When Google hiccups, everything changes."